中國(guó)加入WTO 對(duì)零售業(yè)的沖擊及對(duì)策

頁(yè)數(shù) 6 字?jǐn)?shù) 6802

摘要：零售作為直接服務(wù)于最終消費(fèi)者的一個(gè)重要行業(yè)，在我國(guó)經(jīng)濟(jì)活動(dòng)中占有舉足輕重的地位。加入世貿(mào)組織組最直接的問(wèn)題就是面對(duì)更為開(kāi)放的市場(chǎng)，面對(duì)更為強(qiáng)大的國(guó)際資本，面對(duì)更為激烈的競(jìng)爭(zhēng)，不僅是本國(guó)市場(chǎng)的競(jìng)爭(zhēng)，而是全球的競(jìng)爭(zhēng)。從現(xiàn)實(shí)看搞好物流,建立連鎖模式,加強(qiáng)營(yíng)銷(xiāo)管理,信息化改造以及政府的有效支持是我國(guó)零售業(yè)的必由之路。中國(guó)企業(yè)必須采取措施盡快從商業(yè)模式、企業(yè)規(guī)模、運(yùn)作流程、物流管理以及店鋪選址等各方面向世界一流的流通企業(yè)看齊。
Note: Retailing, as an industry directly serving the end consumer, has a prominent position in economic activities of our nation .The mainly problem after the entrance of WTO is we are facing more liberal market, more mighty and international capital, more vigorous competition, not only in our national market, but global competition. Based on the actual factor, building up the distribution system and chain store model, better the marketing management, finishing the infomatization rebuild and getting more effective support from government may be the solutions to our retailing industry. Enterprises of our nation must keep up with the world top grade enterprises in business model, enterprise scale, operation process, distribution management and store location.

關(guān)鍵詞：零售業(yè),入世,規(guī)模,成本,體制,物流,信息化

Keywords: Retailing, WTO, scale, cost, system, distribution, infomatization

參考文獻(xiàn)：
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