人民幣升值對(duì)浙江省服裝產(chǎn)品出口的影響


摘 要：近年來(lái)，隨著人民幣的持續(xù)升值，造成浙江服裝產(chǎn)品出口在國(guó)際市場(chǎng)上的比較優(yōu)勢(shì)削弱，國(guó)際市場(chǎng)競(jìng)爭(zhēng)力下降，浙江省外貿(mào)服裝出口面臨較大的壓力與挑戰(zhàn)。浙江是全國(guó)紡織工業(yè)大省，但在市場(chǎng)經(jīng)濟(jì)進(jìn)一步深化的今天，其發(fā)展的態(tài)勢(shì)卻一步步的放緩下來(lái)。勞動(dòng)密集已成為服裝業(yè)的劣勢(shì)，以低價(jià)來(lái)吸引客戶(hù)已不再是浙江省服裝產(chǎn)品出口企業(yè)的銷(xiāo)售策略。服裝業(yè)組織結(jié)構(gòu)的不合理、創(chuàng)新能力低、產(chǎn)品市場(chǎng)競(jìng)爭(zhēng)力弱等不利因素在人民幣升值的大背景下顯得更加明顯。人民幣升值對(duì)浙江服裝產(chǎn)品的出口是一把“雙刃劍”，本文主要對(duì)其消極和積極兩方面的影響進(jìn)行了分析，并提出了一些對(duì)策及建議。
關(guān)鍵詞：人民幣升值；浙江省；服裝產(chǎn)品出口；競(jìng)爭(zhēng)力；利潤(rùn)






The impact of RMB appreciation on the export of Zhejiang Province garment products
, Major in International Economics and Business, Institute Of Modern Service

Abstract：In recent years, with the continued appreciation of the RMB, resulting in garment exports in Zhejiang comparative advantage in the international market, weakening competitiveness in international markets, foreign trade garment exports in Zhejiang Province is facing greater pressure and challenges. Zhejiang province is the country's textile industry, but in today's market economy, deepening its development momentum has slowed down a step. Labor-intensive garment industry has become a disadvantage, at low prices to attract customers is no longer a garment export enterprises in Zhejiang Province sales strategy. Unreasonable apparel organizational structure, innovation capacity, and unfavorable factors such as product market competition is weak in the context of RMB appreciation is even more pronounced. RMB appreciation on exports of apparel products in Zhejiang is a “double-edged sword”, this paper analyzes its impact both positive and negative, and put forward some countermeasures and suggestions.
Key words: RMB appreciation; Zhejiang province; garment export competitiveness; profit





目 錄
一、引 言 1
二、人民幣升值的概述 1
（一）相關(guān)理論 1
1．重商主義的匯率理論 1
2．凱恩斯主義的匯率理論 2
3．購(gòu)買(mǎi)力平價(jià)說(shuō) 2
（二）人民幣升值現(xiàn)狀 2
三、浙江省服裝產(chǎn)品的出口現(xiàn)狀 3
（一）浙江的出口現(xiàn)狀及分析 3
（二）浙江的服裝產(chǎn)品主要銷(xiāo)售國(guó) 5
四、人民幣升值對(duì)浙江省服裝產(chǎn)品出口的影響 5
（一）產(chǎn)生的積極影響 7
1. 有利于行業(yè)結(jié)構(gòu)調(diào)整，推動(dòng)結(jié)構(gòu)升級(jí) 7
2. 有利于減少貿(mào)易摩擦和改善貿(mào)易環(huán)境 8
3. 有助于增強(qiáng)出口企業(yè)的抗匯率風(fēng)險(xiǎn)能力 8
（二）造成的消極影響 8
1. 出口價(jià)格競(jìng)爭(zhēng)力下降 8
2. 企業(yè)利潤(rùn)降低 9
3. 增加了服裝產(chǎn)品出口合同簽訂的匯率風(fēng)險(xiǎn) 9
五、浙江省服裝產(chǎn)品出口貿(mào)易應(yīng)對(duì)人民幣升值的對(duì)策思考 10
（一）調(diào)整生產(chǎn)結(jié)構(gòu)，調(diào)整經(jīng)營(yíng)策略 10
（二）建立自主品牌，加快服裝產(chǎn)品轉(zhuǎn)型 10
（三）積極開(kāi)拓新市場(chǎng) 11
（四）改變貨幣的結(jié)算方式 12
六、結(jié)論 12
致 謝 14
參考文獻(xiàn) 15