摘    要

一、引言

 服裝產(chǎn)業(yè)，由于與人們的日常生活極為貼近，市場(chǎng)需求每時(shí)每刻都不曾間斷，故一直被稱為“永不衰落的產(chǎn)業(yè)”，擁有極為廣闊的發(fā)展前景。作為“世界工廠”的中國(guó)早在2000多年前就開辟了絲綢之路，擁有極為悠久的服裝出口歷史。時(shí)至今日，中國(guó)已經(jīng)年產(chǎn)服裝百億件，掌握全球服裝產(chǎn)業(yè)總量超過(guò)60%的市場(chǎng)份額，是不折不扣的“服裝大國(guó)”。隨著20世紀(jì)末期和21世紀(jì)信息技術(shù)的突飛猛進(jìn)，現(xiàn)代社會(huì)已從工 業(yè)化邁入了信息化，進(jìn)而促使各行各業(yè)都走了上信息化管理的康莊大道。服裝業(yè)也是如此。

關(guān)鍵詞：服裝業(yè)；國(guó)際競(jìng)爭(zhēng)力；全球價(jià)值鏈

ABSTRACT

China is the world's largest clothing production and processing base,  and it is the world's largest dress to consume a country.  The development of garment industry has greatly promoted the development of China's national economy, garment industry is our country's important foreign trade industry. in order to better promote China's garment industry development, based on the actual binding theory, comparative analysis methods in-depth analysis of China's garment industry development.At the same time our clothing industry development's present situation, development trend and Countermeasures of lack, detailed and in-depth analysis, that garment industry there is a lack of independent design style, increasing pressure on the stock, clothing brand gold content is not high, industrial structure is unreasonable wait for a lot of problems, and in accordance with China's actual situation from overall point of view put forward the following suggestions: strengthen government guidance to positioning of China's garment industry international competitive rank, increase the technical inputs to enhance our country clothing quality, enhance the protection of trademark rights consciousness enhance the brand influence, the management personnel and the training of designer, encouragement and expand exports, open up the market, strengthening the management of enterprises to improve management efficiency, adjust the industrial structure and countermeasures.To realize the optimization of the industrial structure, promote economic development, to promote the employment of the labor force, realizing social stable.

Key words：Clothing industry; international competitiveness; industrial structure

摘要 I

ABSTRACT II

一、前言 1

(一)我國(guó)服裝業(yè)發(fā)展的意義 1

(二) 國(guó)內(nèi)外研究綜述 2

(三) 研究目的和意義 3

二、滕州市第三產(chǎn)業(yè)發(fā)展現(xiàn)狀與問(wèn)題 5

(一) 滕州市第三產(chǎn)業(yè)發(fā)展的特點(diǎn) 5

1. 趨同性和典型性 5

2. 規(guī)律性和發(fā)展性 6

3. 不足性和潛力性 7

4. 快速性和幾何性 8

(二) 滕州市第三產(chǎn)業(yè)存在的問(wèn)題 8

1. 缺乏科學(xué)的規(guī)劃 8

2. 產(chǎn)業(yè)聯(lián)系不緊密 9

3. 城市化水平較低 9

4. 龍頭行業(yè)比較少 9

三、滕州市第三產(chǎn)業(yè)發(fā)展策略 10

(一) 加大政府的服務(wù)職能 10

1. 科學(xué)展望和規(guī)劃 10

2. 提高市場(chǎng)化水平 10

(二) 各種經(jīng)濟(jì)和產(chǎn)業(yè)支持 10

1. 要依托其它產(chǎn)業(yè) 11

2. 使產(chǎn)業(yè)循環(huán)發(fā)展 11

3. 重視現(xiàn)代服務(wù)業(yè) 11

4. 發(fā)揮民企的作用 11

(三) 增加發(fā)展的內(nèi)外動(dòng)力 12

1. 提高城市化率 12

2. 強(qiáng)化社會(huì)效益 12

(四) 龍頭行業(yè)帶動(dòng)式發(fā)展 12

1. 發(fā)展高鐵經(jīng)濟(jì) 12

2. 大型項(xiàng)目帶動(dòng) 13

3. 培育優(yōu)勢(shì)行業(yè) 13

結(jié)論 15

參考文獻(xiàn) 16

致謝 17