全文2萬字 23頁
摘要：動(dòng)漫產(chǎn)業(yè)，是指以“創(chuàng)意”為核心，以動(dòng)畫、漫畫為表現(xiàn)形式，包含動(dòng)漫圖書、報(bào)刊、電影、電視、音像制品、舞臺(tái)劇和基于現(xiàn)代信息傳播技術(shù)手段的動(dòng)漫新品種等動(dòng)漫直接產(chǎn)品的開發(fā)、生產(chǎn)、出版、播出、演出和銷售，以及與動(dòng)漫形象有關(guān)的服裝、玩具、電子游戲等衍生產(chǎn)品的生產(chǎn)和經(jīng)營的產(chǎn)業(yè)。
關(guān)鍵詞：動(dòng)漫 模式
The Status Quo of China's animation industry's current situation and development
Abstract：In this paper, the current hot issue of the animation industry, from the perspective of the Marketing Communication issues a new look at and explore, through the success of the animation world's largest country's development process and the results achieved, to learn about animation The road to the industrialization of the general form, and to explore with Chinese characteristics by the animation industry and the various problems faced by the corresponding solutions, hope that this approach may be to China's animation industry and explore the road of providing a new The perspective and vision, with some available for reference and draw on the recommendations.
A total of the full text is divided into four chapters: The first chapter of the animation industries related to the basic concept of the second chapter to explore the domestic and foreign animation industry status quo, the main foreign animation to Japan, the United States and South Korea in such a significant global animation market share for the three major animation giants Lord, the first one by one of them, he found their respective characteristics, and then looking back on the domestic animation status quo. China's animation industry and has just begun, in the absence of relevant success of the animation industries of experience for reference, resulting in China's cartoon industry into a loss of development, China's cartoon industry to develop, we must first of all To find a suitable to China's specific conditions of the road to industrialization.

Key words: Animation industry chain animation industry marketing mode
參 考 文 獻(xiàn)
陳暉 2001美國動(dòng)漫產(chǎn)業(yè)分析 上海情報(bào)服務(wù)臺(tái)
郝紅 2004 國際動(dòng)漫產(chǎn)業(yè)發(fā)展淺析 文化發(fā)展網(wǎng)
章慶 2007 中國動(dòng)漫產(chǎn)業(yè)吹大“基地”泡沫 中國商報(bào)
張巍、戴剛 2006熱動(dòng)漫的冷思考 中國創(chuàng)新網(wǎng)