中小快遞企業(yè)聯盟構建研究

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摘要：隨著我國經濟和電子商務的蓬勃發(fā)展,快遞企業(yè)如雨后春筍般涌現。其中中小型快遞企業(yè)占據了快遞市場的一個重要組成部分，但由于我國國內快遞市場的對外開放和國內大型快遞企業(yè)的強勢競爭，這些中小快遞企業(yè)開始面臨著嚴峻挑戰(zhàn):中小快遞企業(yè)總體呈現出“小、少、弱、散”的特點,基礎設施薄弱,資源利用率低、缺乏核心競爭力,無法為客戶提供多樣化、差別化、綜合化服務。 同時伴隨的經濟問題的動態(tài)性、全球性、不確定性等給快遞企業(yè)的發(fā)展帶來了很多機會與威脅。
為了擺脫困境、實現中小型快遞企業(yè)資源的優(yōu)化配置和達到資源整合效果，本論文通過對企業(yè)的組織結構和市場環(huán)境等因素分析，提出了中小快遞企業(yè)發(fā)展的新型模式——構建企業(yè)聯盟。企業(yè)聯盟的組建，可以實現價值鏈上不同作業(yè)環(huán)節(jié)中具有獨特優(yōu)勢的企業(yè)聯合起來，發(fā)揮各自的優(yōu)勢，達到擴展價值鏈和強化企業(yè)的戰(zhàn)略環(huán)節(jié)的目的，充分利用資源和能力來創(chuàng)造市場機會，更好、更快的滿足客戶要求，降低各自的經營風險，而且能使聯盟成員獲得更多利潤，有利于提高企業(yè)競爭力。本文通過對國內中小快遞企業(yè)的現狀分析、聯盟構建的兩種主要形式的研究，探討中小快遞企業(yè)進行聯盟構建的相關問題，論述國內中小快遞企業(yè)進行聯盟構建的必要性和可行性及其最佳的聯盟構建形式。并通過案例分析的形式具體闡明中小快遞企業(yè)采用某種聯盟形式后的具體成效，總結中小快遞企業(yè)進行聯盟構建中的問題和方法，闡明聯盟這種新的組織形式對于中小快遞企業(yè)發(fā)展的優(yōu)勢、不足。
關鍵詞：戰(zhàn)略聯盟 動態(tài)聯盟 中小快遞企業(yè) 聯盟構建

The Research On The Construction Of Small And Medium-Sized Express-Delivery Enterprises Alliance In Our Country

Abstract： Along with the rapid development of our country economy and e-business, express delivery companies have sprung up like bamboo shoots after a spring rain. Small and medium-sized express enterprises occupy an important part of the express delivery market, but because of the opening-up of Chinese domestic express delivery market and the strong competition of the large domestic and foreign express delivery enterprises, more and more small and medium-sized express delivery enterprises begin to face severe challenges---the development of small and medium-sized express delivery enterprises present a phenomenon----- "small, less, weak, scattered", weak infrastructure, low utilization rate of resources and core competitive ability is poorer, which is impossible to provide diversified differentiated and integrated services to the customers. In today's chaos of domestic express market environment, rival among express enterprises intensifies day by day. At the same time, with the economic problems becoming dynamic, global and uncertainty, in the future of express enterprises has brought about many opportunities and threats.
In order to make this work out and realize optimized-configuration and resource integration of small and medium-sized express delivery enterprise. In this paper, I try to analysis this issue from all the aspects of enterprise organization structure and market environment, etc. we can put forward the new model which is suitable to the healthy development of small and medium-sized express delivery enterprises—construct enterprise alliance. Forming an enterprise alliance, so we can put the different operation link on the value chain which have an unique goodness in an alliance, so every member can do these things they are good at to reach this goal of extending value chain and strengthen enterprise strategic link, using all available resources and the ability to create opportunities, to better and quickly meet customer requirements. It can not only reduce the management risk of each enterprise, but also enable companies to share more profit and become more advantageous to enhance the competitiveness of enterprises. In this paper, we also analyze the present situation of the domestic small and medium-sized express delivery enterprises and two main forms of alliance building to discusses all the issues about the construction of small and medium-sized express delivery enterprises alliance in our country, including the necessity and the feasibility to construct the alliance and the best form of alliance constructing. We also try to find out a practical case to declare the effect of the construction of small and medium-sized enterprises alliance, summarize all the problems and methods of construct an alliance and clarify alliance this new organization form how to help small and medium-sized express delivery enterprise become stronger, also about its advantages and disadvantages, so we can use it to solve practical problems and implement effectively.
Key words: dynamic alliance strategic alliance small and medium-sized express delivery enterprise construction of alliance


目錄
緒論 6
1.1研究的背景、目的及意義 6
1.1.1研究的背景 6
1.1.2目的及意義 6
1.2國內外研究現狀 7
1.3主要研究內容 9
第2章 中小快遞企業(yè)聯盟構建的相關理論綜述 10
2.1快遞理論概述 10
2.1.1快遞的起源和定義 10
2.2企業(yè)聯盟相關理論綜述 10
2.2.1動態(tài)聯盟與戰(zhàn)略聯盟的理論概述 10
2.2...