中小企業(yè)開拓國際市場策略分析

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[摘 要] 在全球經(jīng)濟日益一體化的背景下，國際貿(mào)易的開展如火如荼，全球性競爭空前激烈。中小企業(yè)是我國企業(yè)的主體，在國民經(jīng)濟和產(chǎn)業(yè)鏈中發(fā)揮重要的作用，隨著經(jīng)濟全球化趨勢的加強和中國市場化進程的加快，國內(nèi)中小企業(yè)也不可避免地面臨“走出去”的問題。我國的中小企業(yè)尚處于國際化的初步階段，如何加快我國中小企業(yè)開拓國際市場的步伐是個值得關注和認真研究的問題。隨著經(jīng)濟全球化程度的不斷加深，國內(nèi)市場逐漸國際化，中國中小企業(yè)面臨著前所未有的國際競爭壓力。本文設想從理論聯(lián)系實際，綜合考量國內(nèi)外各學者對于中小企業(yè)開拓國際市場的研究現(xiàn)狀。首先對基本概念以及相關理論進行簡單描述，隨后對中小企業(yè)開拓國際市場的現(xiàn)狀進行研究分析，并運用SWOT分析法以及因地制宜選取具有代表性的兩家中小企業(yè)作為案例分析。從而歸納總結中小企業(yè)開拓國際市場所面臨的困境并且提出應對策略分析。在開拓國際市場時，我們需要周密思考、詳細布局、謹慎態(tài)度，因為中國經(jīng)濟發(fā)展現(xiàn)實中有很多瓶頸性、結構性的障礙阻礙我們中小企業(yè)的經(jīng)濟發(fā)展，因此在現(xiàn)階段我們只能循序漸進，需求創(chuàng)新突破口。在此過程中可能遭遇的各種困難，我們應該結合我國中小企業(yè)的國際環(huán)境、國內(nèi)環(huán)境、以及自身存在的問題采取慎重的措施，以尋求更好的發(fā)展。

[關鍵詞] 中小企業(yè) 國際市場 困境 策略

Analysis on difficulties and strategies of Exploring International Market for Small and Medium-sized Enterprises
[ABSTRACT] In the background of the economic globalization, the international trade is developing rapidly and the global competition is fierce. Small and medium enterprises(SMES) which are the main body of enterprises in our country, plays an important role in the national economy and industry, as the trend of economic globalization is strengthening and acceleration of the process of China's marketization, domestic SMEs also inevitably faces "going out" issues. Internationalization of SMEs in China are still in a preliminary stage, how to accelerate the pace of the transnational operation of Chinese SMES is a problem worth of attention and careful study. With the deepening of economic globalization, gradual internationalization of the domestic market, Chinese SMEs are facing unprecedented pressure from international competition. This article analyzes the conception, current situation and difficulties of Chinese SMEs' exploring the international market and apply SWOT analysis, then suit one's measures to local conditions to select two representative SMEs as a case study. Finally comes up with several suggestions on how shall Chinese SMEs explore the international market. In the process of developing international market, we need to think carefully, layout with caution, because Chinese economic development in reality there are many bottlenecks, structural obstacles to our economic development of SMEs, so at this stage we can only step by step and search the breakthrough of innovation. Difficulties may be encountered in the process, we should combine our country SMEs with international environment, the domestic environment, and their own problems to take prudent measures for better development.

[Key words] Small and medium-sized enterprises International market Difficulties Development strategy


目 錄
一、緒論………………………………………………………………………………1
（一）研究的背景……………………………………………………………………1
（二）研究的意義……………………………………………………………………1
（三）國內(nèi)外研究現(xiàn)狀………………………………………………………………1
二、基本概念界定與相關理論綜述…………………………………………………2
（一）中小企業(yè)的概念………………………………………………………………2
（二）國際市場的概念……………………………………………………………4
（三）中小企業(yè)開拓國際市場理論綜述……………………………………………4
三、中小企業(yè)開拓國際市場的現(xiàn)狀分析………………………………………5
（一）我國中小企業(yè)開拓國際市場現(xiàn)狀……………………………………………5
（二）我國中小企業(yè)開拓國際市場的發(fā)展特點……………………………………7
（三）中小企業(yè)開拓國際市場的SWOT分析…………………………………………9
四、中小企業(yè)開拓國際市場面臨的困境分析………………………………………10
（一）制約中小企業(yè)開拓國際市場的成本分析……………………………………10
（二）中小企業(yè)開拓國際市場的案例分析…………………………………………11
（三）中小企業(yè)開拓國際市場面臨的困境…………………………………………14
五、促進中小企業(yè)開拓國際市場的對策……………………………………………18
（一）宏觀政策支持體系……………………………………………………………18
（二）中層層面措施…………………………………………………………………19
（三）企業(yè)自身素質(zhì)提升……………………………………………………………20
六、結論………………………………………………………………………………21
參考文獻………………………………………………………………………………22
致謝……………………………………………………………………………………24