Case One- Burner K. & Buckley S. Sense-and respond supply chains: enabling breakthrough strategy.

1. What problem does this case solve?
This report is presented for the managers of IBM business with the aim to make recommendations on better supply chain management strategies. The main recommendation of this report is suggesting the sense-and responds supply chain. Supply Chain management is one of the key areas managers in business need to look after. Along with the trend of globalization the global market is becoming more and more complex and dynamic. One of the most important roles for managers is to managing supply and demand as consumer needs always change. The challenge of managing the relationship between demands and supply relates to the whole process of value chain. In order to cope with this challenge companies are adopting some responsive supply chain strategies such as sense-and responsd supply chain monitor. This kind of strategies can be used by businesses to be more responsive to environmental changes both internally and externally. In a proactive business environment they can be used to influence market demand as well.