杭州入境旅游市場深化發(fā)展策略探討

 杭州入境旅游市場深化發(fā)展策略探討
Strategies on intensifying inbound tourism of Hangzhou

 包括論文，開題報告，任務書，文獻綜述，外文翻譯

摘  要：  近年來杭州入境旅游市場發(fā)展迅猛，入境旅游人數增加，旅游客源地呈現多元化發(fā)展。但是旅游產品過于單一，國際化服務意識的欠缺，使得如何再次提升杭州旅游品牌的知名度和品牌價值成為當前杭州入境旅游市場急需解決的問題。本文將從政府參與，大力拓展入境旅游客源市場，政企聯手以及加強對旅游人才的培訓等幾方面來為杭州入境旅游市場的深化發(fā)展提出策略建議。

Abstract: In recent years, Hangzhou enjoys the rapid development of inbound tourism,the increasing number of inbound tourists and the diversified target markets.However, the oversinple tourism product and the lackness of international service awareness ,making urgent needs to adress the problem of enhancing brand awareness and brand value of inbound tourism in Hangzhou.In this paper, the author suggest the government should be involved in trying hard to develop the inbound tourism source markets.Moreover, government and enterprises are surposed to join hands .Strategies are given on the intensifing of inbound tourism in Hangzhou.

關鍵詞：  杭州市 ;入境旅游 ;深化發(fā)展 ;策略建議
Keywords: Hangzhou ; inbound tourism ; intensification ; strategy