淺析影視旅游中以影視作品為媒介的旅游目的地營銷
Ａnalysis television works as medium for destination marketing

包括論文，開題報告，任務(wù)書等完整畢業(yè)表格資料

摘要：影視作品的推出和風(fēng)靡，不僅能提高拍攝地的知名度，還能成為游客旅游目的地的選擇因素之一，更重要的是對拍攝地旅游經(jīng)濟有著巨大的促進作用。影視旅游在我國尚處于起步階段，但其對旅游的推動作用日趨明顯，近年來開始受到學(xué)者們的關(guān)注。本文從影視旅游發(fā)展現(xiàn)狀出發(fā)，分析影視作品對旅游目的地的影響，并以經(jīng)典影視作品為例說明影視作品的作用。最后，對今后中國的影視旅游的發(fā)展提出相應(yīng)的建議。

Abstract: Movie and TV tourism is a new travel form. In this paper，beginning with the present situation of television tourism development, analysis the effect of movie and television works to destination marketing, and classic films as an example for the role of film and television works. Finally, some suggestion and measures for development in movie and TV tourism of china are proposed according to current situations in china.

關(guān)鍵詞：影視旅游; 影視作品; 旅游目的地; 旅游活動

Key word: the movie and TV tourism; effective; development; destination marketing