摘 要

隨著我國(guó)工業(yè)化進(jìn)程的不斷加快和對(duì)外開(kāi)放程度的進(jìn)一步提高，我國(guó)機(jī)電產(chǎn)品的生產(chǎn)和貿(mào)易額突飛猛進(jìn)。據(jù)海關(guān)統(tǒng)計(jì)，機(jī)電產(chǎn)品出近十多年來(lái)以年均增長(zhǎng)超過(guò)30%的速度快速增長(zhǎng)，出口額由最初的16.8億美元到2004年3234億美元，在我國(guó)外貿(mào)出口中從“冰山一角”上升到“半壁江山”，持續(xù)、穩(wěn)定、快速增長(zhǎng)的機(jī)電產(chǎn)品出口為全國(guó)外貿(mào)出口增長(zhǎng)和國(guó)民經(jīng)濟(jì)的健康發(fā)展做出了重要貢獻(xiàn)。然而，我們?cè)陉P(guān)注機(jī)電產(chǎn)品出口量增加的同時(shí)，通過(guò)分析、建立出口戰(zhàn)略體系也看到了存在的問(wèn)題或未來(lái)面臨的威脅。
那么，在經(jīng)濟(jì)全球化和信息化的今天，企業(yè)國(guó)際化已經(jīng)成為其生存和發(fā)展的客觀需要，企業(yè)要想發(fā)展，只有制定了符合企業(yè)實(shí)際的企業(yè)發(fā)展戰(zhàn)略，并按照企業(yè)所制定的戰(zhàn)略進(jìn)行實(shí)施，企業(yè)才能確保企業(yè)在激烈的市場(chǎng)競(jìng)爭(zhēng)中立于不敗的之地。本文通過(guò)對(duì)已有的理論研究成果的綜述與分析，說(shuō)明了企業(yè)國(guó)際化發(fā)展戰(zhàn)略的理論淵源。通過(guò)從企業(yè)國(guó)際化戰(zhàn)略理論中歸納出來(lái)的理論觀點(diǎn)，對(duì)推進(jìn)機(jī)電企業(yè)國(guó)際化發(fā)展做出指導(dǎo)，提出了xx集團(tuán)的國(guó)際化發(fā)展戰(zhàn)略。


關(guān)鍵詞 企業(yè) 國(guó)際化 發(fā)展戰(zhàn)略

Abstract

With the advancement of industrialization and foreign opening degree in our country，electromechanical products production and trade grows rapidly.According to the customscounts，the electromechanical product exportation has increased 30%annually from exportamount USD 1.68 billion in recent ten years to USD 323.4 billion in 2004,the fast growth ofelectromechanical product exportation makes the important contribution for the growth ofnational foreign trade exportation and the health development of national economy.However,with the analysis of the export competitiveness eva luation system,we found problems andfuture threats.
Under the conditions of economic globalization and the information revolution, the enterprise globalization has become the objective need for its survival and development If the enterprise want to development .the Strategie Management is thought to be the most imporment in this condition.Only do enterprises make strategic management and put in practice ,the enterprise will remain invincible . The Enterprise strategy is some combination of a series of weighty decision making ,it includes corporations subsistence and development .At same time it is for increasing competitive power . Considering our country’s capital management ,the study content of thesis is about management strategy of enterprise .Its main object is fastening on industry ,investment ,financing ,and competition .It sums up theoretical ideas related to International development from research fruits of the internationalization alien theory .In the light of Chinese situation ,it puts forward developing strategies under globalization.
Key words enterprise;the internationalization;the strategy
目 錄

摘 要 I
ABSTRACT II
第1章 緒論 1
1.1研究背景 1
1.2 研究目的及意義 1
1.3國(guó)內(nèi)外研究現(xiàn)狀 2
1.3.1國(guó)外研究現(xiàn)狀 2
1.3.2國(guó)內(nèi)研究現(xiàn)狀 2
1.4研究方法 2
第2 章 國(guó)際化發(fā)展戰(zhàn)略的理論分析 4
2.1國(guó)際化發(fā)展的概念及內(nèi)涵 4
2.2國(guó)際化發(fā)展戰(zhàn)略相關(guān)的理論 6
2.2.1國(guó)際貿(mào)易理論 6
2.2.2產(chǎn)品生命周期模型 7
2.2.3國(guó)際化階段理論 7
第3章 XX集團(tuán)國(guó)際化發(fā)展現(xiàn)狀分析 8
3.1XX集團(tuán)概況 8
3.2XX集團(tuán)出口現(xiàn)狀分析 11
3.3XX集團(tuán)國(guó)際化發(fā)展的SWOT分析 13
3.3.1優(yōu)勢(shì)分析 13
3.3.2劣勢(shì)分析 15
3.3.3機(jī)會(huì)分析 19
3.3.4威脅分析 19
第4章 XX集團(tuán)國(guó)際化發(fā)展滯后的成因分析 21
4.1研發(fā)和技術(shù)創(chuàng)新能力不足 21
4.2企業(yè)競(jìng)爭(zhēng)力較弱 23
4.3日趨嚴(yán)重的貿(mào)易壁壘摩擦 24
4.4出口產(chǎn)品貿(mào)易方式的制約 24
第5章提升XX集團(tuán)國(guó)際化發(fā)展的戰(zhàn)略分析 21
5.1XX集團(tuán)的國(guó)際市場(chǎng)定位 24
5.2XX集團(tuán)國(guó)際化發(fā)展的思路與基本原則 24
5.3XX集團(tuán)國(guó)際化發(fā)展戰(zhàn)略的制定 24
5.3.1國(guó)際聯(lián)盟戰(zhàn)略 24
5.3.2國(guó)際擴(kuò)張戰(zhàn)略 24
5.3.3國(guó)際人才化戰(zhàn)略 24
5.4XX集團(tuán)國(guó)際化發(fā)展戰(zhàn)略的實(shí)施 24
結(jié) 束 語(yǔ) 26
致 謝 27
參 考 文 獻(xiàn) 28
附 錄1
附 錄2