Flash環(huán)保公益廣告的設(shè)計(jì)與實(shí)現(xiàn)

摘   要

Flash技術(shù)和動(dòng)畫(huà)結(jié)合，可以融多媒體和互動(dòng)兩個(gè)特性，具體來(lái)說(shuō)，它一改將平面漫畫(huà)照搬到網(wǎng)絡(luò)上仍然是靜態(tài)頁(yè)面的展現(xiàn)形態(tài)，而實(shí)現(xiàn)了動(dòng)態(tài)頁(yè)面，生成了一種新的表現(xiàn)形態(tài)：動(dòng)態(tài)漫畫(huà)乃至互動(dòng)漫畫(huà)。隨著網(wǎng)絡(luò)多媒體制作技術(shù)的發(fā)展，音樂(lè)、動(dòng)漫、文字實(shí)現(xiàn)了互相穿插鏈接是一個(gè)迫近的趨勢(shì)，內(nèi)容變的越來(lái)越精彩紛呈。以互聯(lián)網(wǎng)多媒體為方向的多元媒體相互競(jìng)爭(zhēng)、并行發(fā)展的格局。隨著上網(wǎng)人數(shù)的劇增，越來(lái)越多的商業(yè)客戶開(kāi)始重視網(wǎng)絡(luò)這個(gè)宣傳、展示的平臺(tái)，網(wǎng)絡(luò)廣告近些年也呈快速發(fā)展之勢(shì)。在網(wǎng)絡(luò)廣告的發(fā)展歷程中，簡(jiǎn)單的靜態(tài)的banner廣告形式已經(jīng)不能滿足客戶的要求，因此，又出現(xiàn)了漂浮廣告、彈出式廣告以及大幅面廣告等眾多形式，筆者在考察了眾多的網(wǎng)絡(luò)廣告形式之后，又結(jié)合了傳統(tǒng)廣告的制作、創(chuàng)意等情況，認(rèn)為未來(lái)的網(wǎng)絡(luò)廣告形式中，F(xiàn)lash廣告將大有可為。
本文介紹了Flash動(dòng)畫(huà)制作中最基礎(chǔ)的知識(shí)以及在Flash CS3軟件環(huán)境下制作Flash廣告動(dòng)畫(huà)的過(guò)程和一些相關(guān)的應(yīng)用方法，并通過(guò)制作Flash廣告動(dòng)畫(huà)向大家展示出Flash動(dòng)畫(huà)的特色。

關(guān)鍵詞: Flash軟件，動(dòng)畫(huà)，F(xiàn)lash廣告

Flash Environmental Public Service Ads Design and Implementation
                                                 Author:
                                                           Tutor:
Abstract
The combination of Flash technique and animation,can melt the multi-media with interacitive.to say actually,it realizes the flat surface cartoon to network,which forms a kingd of performance appearance.Dynamic cartoon and even in making multi-media in internet,music、moring、writing realize interactire connection,which is the coming trenand the contents become more and more colorful.It has formed the structure of multi-media competiting with each other,and proceeding together on orientation of internet multi-media. With the number of Internet surge, more and more business customers start to this propaganda network, the display platform, online advertising in recent years also showed rapid development trend. In the course of development of Internet advertising in a simple form of static banner ads have been unable to meet customer requirements, therefore, has emerged floating ads, pop-up ads and the large format, and other forms of advertising, the author studied in a large advertising network After the forms, combined with the production of traditional advertising, creative, and so on, that the future form of online advertising, Flash ads will be very promising.
This text introduced the Flash animation manufacture in the most basal knowledge and process and some related applied methodses of the creation Flash field view animation under CS3  software environments of the Flash CS3, and pass to create one Flash field view animation toward everyone to display the special features of a Flash animation.

Keywords： Software of  Flash， Animation，F(xiàn)lash ads

目   錄
第1章 緒論...........................................................4
第2章 Flash公益廣告概述..............................................5
2.1  Flash的發(fā)展歷史..................................................5
2.2  Flash的發(fā)展前景..................................................6
2.3  Flash廣告的特點(diǎn)..................................................7
2.4  Flash公益廣告的優(yōu)勢(shì)..............................................8
2.5  Flash公益廣告的不足...............................................9
第3章 環(huán)保公益廣告的的設(shè)計(jì)過(guò)程.......................................9
3.1  環(huán)保公益廣告的構(gòu)思................................................9
3.2  場(chǎng)景的設(shè)計(jì)........................................................11
3.3  素材準(zhǔn)備..........................................................14
3.4  圖形元件的設(shè)計(jì)....................................................15
第4章 環(huán)保公益廣告制作過(guò)程...........................................21
4.1 主場(chǎng)景制作.........................................................21
4.2 開(kāi)始界面制作.......................................................26
4.3 按鈕元件制作.......................................................26
結(jié)論..................................................................27
致謝..................................................................28
參考文獻(xiàn)....................................