摘要
客戶關(guān)系管理系統(tǒng)是通過對客戶詳細資料的深入分析來融洽和客戶的關(guān)系，工作得到客戶的配合，提高工作效率，降低企業(yè)營銷成本；確定最具價值的客戶群，實現(xiàn)“一對一”服務(wù)，掌握銷售增長的捷徑，提高企業(yè)效益。文章建立了基于B/S 模式的汽車零部件行業(yè)的客戶關(guān)系管理系統(tǒng)，通過對汽車零部件銷售的哈爾濱xx工貿(mào)有限公司實際業(yè)務(wù)的研究。根據(jù)系統(tǒng)開發(fā)的相關(guān)流程，研究并設(shè)計了其體系結(jié)構(gòu)，詳細介紹了其主要模塊功能，并通過該系統(tǒng)為公司高層領(lǐng)導(dǎo)者提供相關(guān)客戶信息和客戶等級評定結(jié)果，制定出合理有效的營銷、管理方案。該系統(tǒng)運用Active Server Pages（ASP）技術(shù)、SQL Server 2000數(shù)據(jù)庫，運行效果良好，取得了預(yù)期效果。
關(guān)鍵詞 客戶關(guān)系管理 B/S結(jié)構(gòu) 汽車零部件行業(yè)
Abstract
The Customer relationship management system keeps the harmony relationship with the customers through in-depth analysis of the detailed information of customers, to work with customers to increase work efficiency and reduce marketing costs; to determine the most valuable customer base,to show "one-on-one" service ,to master of the short-cut sales growth,to improve enterprise efficiency. Article is engaged in sales of auto parts industry and trade Co., Ltd. Harbin source for practical business point of departure based on B / S model of the auto parts industry customer relationship management system, in accordance with the relevant process of system development, research and design of its architecture, described in detail its main modules and the system through high-level leadership for thecompany to provide relevant customer information and customer rating results, the development of a rational and effective marketing and management programs. The system is the use of Active Server Pages (ASP) technology, SQL Server 2000 database, running well, and achieved the desired effect.
Key word The customer relations management B/S Model Auto parts industry