摘要
經(jīng)歷近三十年的市場經(jīng)濟(jì)洗禮，中國早已告別物資供應(yīng)短缺時(shí)期的賣方市場，轉(zhuǎn)變?yōu)楫a(chǎn)品追逐顧客的買方市場。尤其對于生產(chǎn)能力過剩的制造企業(yè)，其面臨的競爭更為激烈。售后服務(wù)作為企業(yè)提高顧客滿意度的重要環(huán)節(jié)，日益受到制造企業(yè)的關(guān)注。售后服務(wù)已成為企業(yè)競爭戰(zhàn)略方陣中不可或缺的一部分。
文章從價(jià)值鏈相關(guān)理論出發(fā)，結(jié)合xx電腦公司的現(xiàn)狀，提出了xx電腦公司在售后服務(wù)中存在的問題。運(yùn)用調(diào)查法、觀察法、文獻(xiàn)研究法等方法對xx電腦公司在售后服務(wù)中存在的問題進(jìn)行了分析。在文章的最后對xx電腦公司在售后服務(wù)中存在的問題給予了解決方法。為公司改變現(xiàn)有狀況提供參考。

關(guān)鍵詞 價(jià)值鏈 售后服務(wù) 競爭力

Abstract
Nearly three years experience in the market economy, China had baptism, material supply shortage period to seller's market, into the buyer's market for products to chase customer. Especially for the manufacturing enterprise surplus production capacity, the face of more intense competition. After-sales service as the enterprises to improve customer satisfaction, the important link has been manufacturing enterprises. After-sales service to the enterprise competition strategy has become an indispensable part of the square.
From the value chain theory, combined with the present situation of computer company acer, puts forward the acer computer company in the service of the existing problems. The use surveys law and literature research method of observation, for acer computer company in the service of the problems are analyzed. At the end of the article of acer computer company in after-sales service to the problems existing in the solution. For the company to provide reference existing condition.

Keywords Value chain After-sales service competitive