我國網(wǎng)上消費者個人誠信問題研究.rar
我國網(wǎng)上消費者個人誠信問題研究,59頁摘要近年來，隨著信息通信技術(shù)的不斷突破，電子商務(wù)發(fā)展也進入了黃金時期。電子商務(wù)是貫徹科學(xué)發(fā)展觀的客觀要求、轉(zhuǎn)變經(jīng)濟增長方式的重要途徑，也是提高國民經(jīng)濟運行質(zhì)量和效率的動力。我國電子商務(wù)較以前有了長足的發(fā)展。然而，要使電子商務(wù)在我國正確發(fā)揮其機能，除了信息化的普及和國民信息技能的提高外，誠信己成為制約電子商務(wù)發(fā)展的...
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內(nèi)容介紹
原文檔由會員 白癡學(xué)東西 發(fā)布
59頁
摘要
近年來，隨著信息通信技術(shù)的不斷突破，電子商務(wù)發(fā)展也進入了黃金時
期。電子商務(wù)是貫徹科學(xué)發(fā)展觀的客觀要求、轉(zhuǎn)變經(jīng)濟增長方式的重要途徑，
也是提高國民經(jīng)濟運行質(zhì)量和效率的動力。我國電子商務(wù)較以前有了長足的
發(fā)展。
然而，要使電子商務(wù)在我國正確發(fā)揮其機能，除了信息化的普及和國民
信息技能的提高外，誠信己成為制約電子商務(wù)發(fā)展的一個重大瓶頸。對于誠
信問題，大家更多地是談?wù)撾娮由虅?wù)企業(yè)的誠信，而對網(wǎng)上消費者的誠信問
題探討不多。其實，少數(shù)網(wǎng)上消費者的個人誠信問題同樣會成為阻礙電子商
務(wù)健康發(fā)展的一個重要因素。
網(wǎng)上消費者在電子商務(wù)活動中，如果發(fā)生非誠信行為，其表現(xiàn)形式主要
為不真實現(xiàn)象、不守信現(xiàn)象、不正當(dāng)競爭現(xiàn)象和危害電子商務(wù)安全現(xiàn)象。這
些非誠信行為的發(fā)生，既嚴重損害了其它網(wǎng)上消費者、電子商務(wù)企業(yè)和社會
團體的利益，也降低了我國網(wǎng)上消費者整體的市場經(jīng)濟道德水準(zhǔn)，擾亂了正
常的電子商務(wù)市場經(jīng)濟秩序，降低了企業(yè)對消費者的信任度，在一定程度上
損害了網(wǎng)上消費者的聲譽和形象。
我國網(wǎng)上消費者個人誠信問題的產(chǎn)生并不是發(fā)展電子商務(wù)的必然產(chǎn)物，
而是有其深刻的根源，隨著電子商務(wù)的發(fā)展而得到彰顯。整個社會誠信危機
的大環(huán)境是其產(chǎn)生的社會根源，個人道德水準(zhǔn)的下滑是其產(chǎn)生的思想根源，
功利主義的不良推動是其產(chǎn)生的經(jīng)濟根源，電子商務(wù)的虛擬性和不安全性是
其產(chǎn)生的技術(shù)根源，相關(guān)法律制度的不健全是其產(chǎn)生的法律根源，交易雙方
信息的不對稱是其產(chǎn)生信息根源。
營造一個健康的電子商務(wù)環(huán)境需要多方面的協(xié)同努力，目前最緊迫的是
建立電子商務(wù)活動主體之間的誠信。網(wǎng)上消費者個人誠信的規(guī)范與健全，需
要我們認清網(wǎng)上消費者個人誠信問題的根源，采取切實的措施，在全社會(包
括網(wǎng)絡(luò)空間)大興誠信之風(fēng)，加強倫理道德教育，增強網(wǎng)上消費者的誠信意
識，加快誠信管理立法步伐，完善個人誠信管理，促進電子商務(wù)交易雙方信
息對稱，確立雙贏合作關(guān)系，發(fā)展安全技術(shù)，強化網(wǎng)絡(luò)安全管理。通過道德
的、法律的、制度的、技術(shù)的手段，最終提高網(wǎng)上消費者的誠信度。
關(guān)鍵詞:電子商務(wù);網(wǎng)上消費者;誠信
摘要················································································，··
Absrtact.··············································································
前言·················································································
1誠信與電子商務(wù)········································，····················
1.1誠信概述·········，·········································，··············
1.2誠信是電子商務(wù)健康發(fā)展的不二法門··················
2網(wǎng)上消費者個人誠信問題·································，···········
2.1消費者·····，·，··············，···············································
.22網(wǎng)上消費者··，·······，·································，·············4····
2.3網(wǎng)上消費者個人誠信問題的表現(xiàn)形式··················
2.4網(wǎng)上消費者個人誠信問題的不良后果·················
3網(wǎng)上消費者個人誠信問題的根源·····，··························
3.1社會根源:整個社會誠信危機的大環(huán)境··············
3.2思想根源:個人道德水準(zhǔn)的下滑··························
3.3經(jīng)濟根源:功利主義的不良推動··························
3.4技術(shù)根源:電子商務(wù)的虛擬性和不安全性··········
3.5法律根源:相關(guān)法律制度的不健全······················
3.6信息根源:交易雙方信息的不對稱·····················，
4規(guī)范與健全網(wǎng)上消費者的個人誠信····························
4.1加強倫理道德教育······，········，·······················，·········
.42加快誠信管理立法····，··············，·····························
.43完善個人誠信管理······························，··········
4.4促進雙方信息對稱·········································
4.5確立雙贏合作關(guān)系·········································
.46強化網(wǎng)絡(luò)安全管理·······················，··············，··
5結(jié)束語·····················，··············································
參考文獻······4·································，···············，···，·······
在校期間發(fā)表的論文、科研成果等·············，··········
致謝············，··············..
摘要
近年來，隨著信息通信技術(shù)的不斷突破，電子商務(wù)發(fā)展也進入了黃金時
期。電子商務(wù)是貫徹科學(xué)發(fā)展觀的客觀要求、轉(zhuǎn)變經(jīng)濟增長方式的重要途徑，
也是提高國民經(jīng)濟運行質(zhì)量和效率的動力。我國電子商務(wù)較以前有了長足的
發(fā)展。
然而，要使電子商務(wù)在我國正確發(fā)揮其機能，除了信息化的普及和國民
信息技能的提高外，誠信己成為制約電子商務(wù)發(fā)展的一個重大瓶頸。對于誠
信問題，大家更多地是談?wù)撾娮由虅?wù)企業(yè)的誠信，而對網(wǎng)上消費者的誠信問
題探討不多。其實，少數(shù)網(wǎng)上消費者的個人誠信問題同樣會成為阻礙電子商
務(wù)健康發(fā)展的一個重要因素。
網(wǎng)上消費者在電子商務(wù)活動中，如果發(fā)生非誠信行為，其表現(xiàn)形式主要
為不真實現(xiàn)象、不守信現(xiàn)象、不正當(dāng)競爭現(xiàn)象和危害電子商務(wù)安全現(xiàn)象。這
些非誠信行為的發(fā)生，既嚴重損害了其它網(wǎng)上消費者、電子商務(wù)企業(yè)和社會
團體的利益，也降低了我國網(wǎng)上消費者整體的市場經(jīng)濟道德水準(zhǔn)，擾亂了正
常的電子商務(wù)市場經(jīng)濟秩序，降低了企業(yè)對消費者的信任度，在一定程度上
損害了網(wǎng)上消費者的聲譽和形象。
我國網(wǎng)上消費者個人誠信問題的產(chǎn)生并不是發(fā)展電子商務(wù)的必然產(chǎn)物，
而是有其深刻的根源，隨著電子商務(wù)的發(fā)展而得到彰顯。整個社會誠信危機
的大環(huán)境是其產(chǎn)生的社會根源，個人道德水準(zhǔn)的下滑是其產(chǎn)生的思想根源，
功利主義的不良推動是其產(chǎn)生的經(jīng)濟根源，電子商務(wù)的虛擬性和不安全性是
其產(chǎn)生的技術(shù)根源，相關(guān)法律制度的不健全是其產(chǎn)生的法律根源，交易雙方
信息的不對稱是其產(chǎn)生信息根源。
營造一個健康的電子商務(wù)環(huán)境需要多方面的協(xié)同努力，目前最緊迫的是
建立電子商務(wù)活動主體之間的誠信。網(wǎng)上消費者個人誠信的規(guī)范與健全，需
要我們認清網(wǎng)上消費者個人誠信問題的根源，采取切實的措施，在全社會(包
括網(wǎng)絡(luò)空間)大興誠信之風(fēng)，加強倫理道德教育，增強網(wǎng)上消費者的誠信意
識，加快誠信管理立法步伐，完善個人誠信管理，促進電子商務(wù)交易雙方信
息對稱，確立雙贏合作關(guān)系，發(fā)展安全技術(shù)，強化網(wǎng)絡(luò)安全管理。通過道德
的、法律的、制度的、技術(shù)的手段，最終提高網(wǎng)上消費者的誠信度。
關(guān)鍵詞:電子商務(wù);網(wǎng)上消費者;誠信
摘要················································································，··
Absrtact.··············································································
前言·················································································
1誠信與電子商務(wù)········································，····················
1.1誠信概述·········，·········································，··············
1.2誠信是電子商務(wù)健康發(fā)展的不二法門··················
2網(wǎng)上消費者個人誠信問題·································，···········
2.1消費者·····，·，··············，···············································
.22網(wǎng)上消費者··，·······，·································，·············4····
2.3網(wǎng)上消費者個人誠信問題的表現(xiàn)形式··················
2.4網(wǎng)上消費者個人誠信問題的不良后果·················
3網(wǎng)上消費者個人誠信問題的根源·····，··························
3.1社會根源:整個社會誠信危機的大環(huán)境··············
3.2思想根源:個人道德水準(zhǔn)的下滑··························
3.3經(jīng)濟根源:功利主義的不良推動··························
3.4技術(shù)根源:電子商務(wù)的虛擬性和不安全性··········
3.5法律根源:相關(guān)法律制度的不健全······················
3.6信息根源:交易雙方信息的不對稱·····················，
4規(guī)范與健全網(wǎng)上消費者的個人誠信····························
4.1加強倫理道德教育······，········，·······················，·········
.42加快誠信管理立法····，··············，·····························
.43完善個人誠信管理······························，··········
4.4促進雙方信息對稱·········································
4.5確立雙贏合作關(guān)系·········································
.46強化網(wǎng)絡(luò)安全管理·······················，··············，··
5結(jié)束語·····················，··············································
參考文獻······4·································，···············，···，·······
在校期間發(fā)表的論文、科研成果等·············，··········
致謝············，··············..
