摘要
隨著網(wǎng)絡(luò)技術(shù)的發(fā)展和互聯(lián)網(wǎng)的普及,越來越多的企業(yè)由傳統(tǒng)的產(chǎn)品營銷方式開始向網(wǎng)絡(luò)營銷轉(zhuǎn)變,借助網(wǎng)絡(luò)推銷企業(yè)的產(chǎn)品和服務(wù)。這樣,不僅節(jié)省了大量的人力物力及資金,更讓企業(yè)的客戶能方便快捷的找到所需信息,從而實現(xiàn)交易。企業(yè)通過互聯(lián)網(wǎng)技術(shù)進行網(wǎng)絡(luò)營銷，面對網(wǎng)絡(luò)客戶這一新的特殊消費群體，只有充分把握客戶的消費心理和消費特征，針對不同的客戶對象采取不同的促銷方略,實施以消費者為主導(dǎo)的營銷策略,才能實現(xiàn)網(wǎng)絡(luò)營銷者與網(wǎng)絡(luò)客戶的相互溝通,從而有效的為客戶提供豐富多樣、方便快捷、優(yōu)惠超值的營銷服務(wù)，促進網(wǎng)絡(luò)營銷的蓬勃發(fā)展。
關(guān)鍵字:網(wǎng)絡(luò)營銷 電子商務(wù) 互聯(lián)網(wǎng) 網(wǎng)絡(luò)廣告 搜索引擎

Abstract:
Along with technical development in network and the universality of the Internet, more and more companies be changed to network marketing from traditional product marketing method , asking for network to help selling product service.In this way, not only saved a mass of manpower and material resources and fundses, but also can make the customer of the company conveniencly finds out the information fastly, to realize bargaining.The business enterprises process the network marketing by the Internet technique, facing a new special consumption community, only have the different from the characteristic of consumption, aiming at different customer's object adopts different plan of sales promotion ,implement marketing strategy that according to lead of customer , then can realize network ymarketer with the customer of network to communicate mutually, so validly offer variety、 convenient 、fast 、special 、super and worth marketing serve for customer, promoting the booming development of the network marketing.
Key words: Network marketing Electronic commerce Internet The network advertises Search for the engine