Telemarketing Skills電話營(yíng)銷的技巧

本文共計(jì)12頁，1.5萬字符

Abstract: Along with the competitive development of the global economy, having access to the information at an early time is the main reason welcomed by the telemarketing mode. As a mean of marketing, telemarketing can enable the company to transfer the information to the target customer quickly in a short time. At the same time it can benefit the user to receive the information timely. But using this telephone mode's cost is lower than others. You use the telephone to directly to connect to the user and communicate with them. It shows it is customer-oriented and the feature between the interaction of the company and customers. I mainly introduce the meaning and tactics of telemarketing in my paper. I hope my paper will offer some help for the people engage in this job.
Key words：marketing, telemarketing, target customer, information , tactics
摘 要：隨著全球經(jīng)濟(jì)的激烈發(fā)展，可及時(shí)獲知信息是電話營(yíng)銷模式受歡迎的主要原因。作為一種營(yíng)銷手段，電話銷售能使企業(yè)在一定的時(shí)間內(nèi)，快速地將信息傳遞給目標(biāo)客戶，同時(shí)也有利于用戶及時(shí)地獲知信息。而使用電話營(yíng)銷這種主動(dòng)模式，往往比其他推銷成本要低得多，直接使用電話就可以與用戶一對(duì)一交流溝通，它體現(xiàn)了以客戶為出發(fā)點(diǎn)及企業(yè)和客戶不斷交互的特點(diǎn)。在我的這篇論文里，我著重介紹了電話營(yíng)銷的含義以及技巧。我希望我的論文能對(duì)那些打算從事此方面工作的人員有所幫助。
關(guān)鍵字：營(yíng)銷, 電話銷售, 目標(biāo)客戶, 信息,技巧
Outline:
Ⅰ. Introduce the meaning of marketing and purpose briefly
Ⅱ. Reasons for using Telemarketing
A．Theoretically
B．Actually
Ⅲ. Enterprise benefits from the telemarketing
A．Promptly grasp customer needs
B．Increase revenues
C．Protect their relationship with customers.
Ⅳ.Telemarketing skills
A．Determining the target customers
B．Make effective preparations for sales
1．Clear about the purpose of calling customer
2．Clear about the goal
3．Necessary questions to achieve our goals
4．Imagine the questions that customers may ask in call and
prepare for it
C．Make striking prologue
D．Obtain the confidence of the customers
E．Cut in the theme quickly
F． Achieve marketing purposes
Ⅴ.Conclusion
Telemarketing Skills

Ⅰ. Introduce the meaning of marketing
Marketing is the process of the planning and executing the conception, pricing, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.----According to Official definition of marketing by American Marketing Association . Marketing must not be understood in the old sense of making a sale—“telling and selling ’’—but in the new sense of discovering and Bibliography：
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