14頁，近20000余字

Abstract: Along with social development, the risk also increases immediately, it has already seeped into society, business enterprise, personal square aspect noodles of life at anytime and anywhere .The insurance industry will become China the first promoting in 21st century, but everyone know the insurance is a kind of invisible product, very difficult promote, move customer to purchase, and everyone avoid as taboo to living chronic illness to wait forever a vocabulary. How to promote insurance? What techniques does it have? It’s a necessity to the insurance profession personnel to this topic study. The point of the article's thesis is main and a few techniques and solid example that the introduction promotes insurance. I hope my paper can be a help to the personnel engaged in this aspect work.
Key words：Insurance, promote, skill, example, customer



摘 要：隨著社會(huì)的發(fā)展，風(fēng)險(xiǎn)也隨之增長，它已滲入社會(huì)、企業(yè)、個(gè)人生活的方方面面，無時(shí)不在，無處不有。保險(xiǎn)業(yè)將成為中國２１世紀(jì)的第一推銷，但大家都知道保險(xiǎn)是一種無形產(chǎn)品，很難去推銷，去打動(dòng)客戶去購買，而且大家都忌諱生老病死等詞匯。那如何去推銷保險(xiǎn)呢？它的技巧又有哪些呢？對(duì)這個(gè)話題探討對(duì)保險(xiǎn)行業(yè)人員十分有必要。該篇論文的重點(diǎn)是介紹推銷保險(xiǎn)的主要幾種技巧及實(shí)例。我希望我的論文能對(duì)那些打算從事此方面工作的人員有所幫助。
關(guān)鍵字：保險(xiǎn)，推銷，技巧，實(shí)例，客戶


Outline:
Ⅰ.Brief introduction to insurance in the development circumstance of our country
Ⅱ. Insurance promoting process
Ⅲ. Four major insurance promoting skills
1. The community that looks for customer expands a method
2. The telephone receives callers the technique of door around
3. Handle objection to counter-question a method quickly
4. The action which helps realize bargain helps realize a method
Ⅳ.Conclusion

Bibliography：
1．Benedict Kruse，《市場(chǎng)營銷英語》，外語教學(xué)與研究出版社，1998.1
2．羅振文，《第一推銷》，廣東經(jīng)濟(jì)出版社，1999.6
3．Michael Resend，INSURANCE，清華大學(xué)出版社，1998.