試述中小型企業(yè)的可持續(xù)發(fā)展



摘要：

  隨著經(jīng)濟(jì)全球化和科學(xué)技術(shù)的飛速發(fā)展，中小企業(yè)在我國國民經(jīng)濟(jì)發(fā)展過程中占據(jù)著越來越重要的地位。中小企業(yè)的可持續(xù)發(fā)展，對(duì)于維護(hù)社會(huì)穩(wěn)定，增加就業(yè)機(jī)會(huì)以及繁榮社會(huì)主義市場(chǎng)經(jīng)濟(jì)發(fā)揮了巨大的作用。然而，近些年來，中小企業(yè)在發(fā)展的過程中遇到了諸多問題，影響和制約了中小企業(yè)的持續(xù)發(fā)展。因此，本文從中小企業(yè)目前的發(fā)展現(xiàn)狀著手，找出并分析中小企業(yè)存在和面臨的問題，通過實(shí)施可持續(xù)發(fā)展戰(zhàn)略，使中小企業(yè)擺脫融資難等不利現(xiàn)狀，促使中小企業(yè)持續(xù)發(fā)展，以更好的發(fā)揮中小企業(yè)在社會(huì)發(fā)展中的作用。

關(guān)鍵詞：中小企業(yè)、可持續(xù)發(fā)展、企業(yè)管理、戰(zhàn)略選擇

Abstract: Along with the economic globalization and the rapid development of science and technology, small and medium enterprises in China's national economic development process plays a more and more important role. Sustainable development of small and medium-sized enterprises, for the maintenance of social stability, increase the employment opportunity and prosperity of the socialist market economy has played the huge role. However, in recent years, small and medium enterprises in the development process has encountered many problems, affected and restricted the sustainable development of small and medium enterprises. Therefore, this article from the small and medium-sized enterprise present development present situation, discovers and analyzes the small and medium-sized enterprise existence and the problems faced, through the implementation of sustainable development strategy, so that the small and medium enterprises out of financing difficult unfavorable situation, promote sustainable development of small and medium enterprises, small and medium-sized enterprises in order to better play the role in social development.

Key words: Small and medium-sized enterprises, sustainable development, enterprise management, strategic choice.

 


目錄

1.中小型企業(yè)可持續(xù)發(fā)展的內(nèi)涵……………………………………………………2

  1.1可持續(xù)發(fā)展的內(nèi)涵……………………………………………………………2

 1.2如何理解中小企業(yè)的可持續(xù)發(fā)展……………………………………………2

2.我國中小型企業(yè)的發(fā)展現(xiàn)狀………………………………………………………3

2.1中小企業(yè)的的界定以及在我國的地位………………………………………3

 2.2中小型企業(yè)的發(fā)展現(xiàn)狀………………………………………………………4

3.中小型企業(yè)存在和面臨的問題……………………………………………………5

3.1中小企業(yè)融資困難……………………………………………………………5

3.2管理決策不善…………………………………………………………………5

3.3技術(shù)水平落后，缺乏創(chuàng)新……………………………………………………6

3.4中小企業(yè)員工的素質(zhì)普遍較低………………………………………………6

3.5缺乏有效地競(jìng)爭約束機(jī)制……………………………………………………6

3.6缺乏現(xiàn)代營銷理念……………………………………………………………6

4.中小型企業(yè)如何擺脫困境…………………………………………………………7

  4.1中小型企業(yè)如何選擇適合自己的發(fā)展戰(zhàn)略…………………………………7

  4.2中小型企業(yè)實(shí)施可持續(xù)發(fā)展的必要性和緊迫性……………………………8

5.中小型企業(yè)如何實(shí)施可持續(xù)發(fā)展戰(zhàn)略……………………………………………8

5.1拓展融資渠道，建立有效地資源獲取和利用制度…………………………8

5.2規(guī)范企業(yè)管理，建立行之有效的決策制度…………………………………9

5.3學(xué)習(xí)先進(jìn)技術(shù)，加大科研投入，鼓勵(lì)創(chuàng)新…………………………………10

5.4做好員工培訓(xùn)，提高人員素質(zhì)………………………………………………10

5.5建立有效的約束機(jī)制，樹立企業(yè)形象………………………………………11

5.6樹立現(xiàn)代營銷理念，創(chuàng)新營銷模式…………………………………………11

參考文獻(xiàn)……………………………………………………………………………12