C2C平臺(tái)的發(fā)展及其問(wèn)題分析

摘要
如今，電子商務(wù)的迅速發(fā)展刺激了網(wǎng)上支付需求的急劇增長(zhǎng)，而互聯(lián)網(wǎng)的普及和高速發(fā)展則為個(gè)人之間的網(wǎng)絡(luò)交易創(chuàng)造了條件。據(jù)艾瑞咨詢統(tǒng)計(jì)，2009年中國(guó)網(wǎng)絡(luò)零售交易額達(dá)到2483.5億元，其中僅淘寶平臺(tái)的交易額就超過(guò)2000億元，而2010年中國(guó)網(wǎng)絡(luò)購(gòu)物市場(chǎng)延續(xù)用戶規(guī)模、交易規(guī)模的雙增長(zhǎng)態(tài)勢(shì)。艾瑞咨詢最近統(tǒng)計(jì)數(shù)據(jù)顯示，2010年中國(guó)網(wǎng)絡(luò)購(gòu)物市場(chǎng)交易規(guī)模接近5000億，達(dá)4980.0億元。雖然中國(guó)的網(wǎng)絡(luò)交易異?；鸨?，但在網(wǎng)絡(luò)交易的過(guò)程中，仍存在著一些可大可小的問(wèn)題。
本文著重解析了C2C平臺(tái)的發(fā)展和現(xiàn)狀，就C2C平臺(tái)在發(fā)展和交易過(guò)程中存在的一些相關(guān)問(wèn)題進(jìn)行分析，并在相關(guān)的問(wèn)題上給予一些合理的建議與參考。
本文分為三個(gè)主要部分：
第一部分，論述C2C貿(mào)易的相關(guān)概念。
第二部分，介紹我國(guó)C2C平臺(tái)的發(fā)展歷程、發(fā)展環(huán)境。
第三部分，介紹C2C平臺(tái)的交易流程，并簡(jiǎn)介在交易過(guò)程及交易安全中存在的問(wèn)題。
第四部分，就C2C平臺(tái)的發(fā)展和交易問(wèn)題提供一些參考和建議。
本文通過(guò)對(duì)C2C平臺(tái)已有的相關(guān)知識(shí)和經(jīng)驗(yàn)提出看法，包括C2C平臺(tái)在交易中出現(xiàn)的問(wèn)題，如缺少退貨情況的處理，缺少對(duì)賣(mài)方的約束，第三方支付平臺(tái)信用等級(jí)低且存在一定的金融風(fēng)險(xiǎn)等交易流程問(wèn)題；以及C2C平臺(tái)在網(wǎng)上交易安全的問(wèn)題，如賬號(hào)安全問(wèn)題和網(wǎng)上支付安全問(wèn)題；此外，也包括C2C平臺(tái)在物流運(yùn)輸方面的問(wèn)題，如物流配送的選擇上買(mǎi)賣(mài)雙方地位不平等買(mǎi)方，買(mǎi)方無(wú)法與第三方物流公司形成制約關(guān)系，以及物流配送成本高，配送質(zhì)量低，服務(wù)水平不穩(wěn)定等問(wèn)題，并對(duì)此提出合理而有效的解決方案，旨在創(chuàng)設(shè)更安全、有效、便捷的C2C服務(wù)平臺(tái)，使C2C平臺(tái)有更好的發(fā)展，從而給人們帶來(lái)更多更好的便利。

關(guān)鍵詞：C2C  物流  網(wǎng)絡(luò)交易安全

THE DEVELOPMENT OF C2C THE PLATFORM AND ISSUE ANALYSIS

ABSTRACT
Today, e-commerce has stimulated the rapid development of the rapid growing needs of online payment, and rapid development of Internet and network transactions between individuals was created conditions. According to I Research statistics, China's network of retail transactions in 2009 amounted to 248.35 billion yuan, of which only the Taobao platform turnover to more than 200 billion yuan, while China's online shopping market in 2010 continued doubling the size of transaction growth. I Research Recent statistics show that in 2010 China's online shopping market size of nearly 500 billion transactions, up to 498 billion yuan. Although China's online trading extremely is strong, but in the process of online transactions, there are still some sort of a small problem.
This article focuses on analysis of the C2C platform development and situation, we analysis the existence of a number of related issues which in the process of development of C2C trading platform, and according to the related issues, giving some reasonable suggestions and references.
This article falls into three main parts ：
The first part, the concept of c2c trade.
The second part, to introduce our c2c the platform phylogeny, development environment.
The third part, the process of transactions c2c, and the introduction of the business process， the problems of the transactions security.
the fourth part, c2c platform and the development of trade issues and recommendations. Provide some reference.
Based on the C2C platform knowledge and experience this artical has already put forward  views, including the C2C platform problems in the transaction,Such as lack of return situations will be handled, the lack of constraints on the seller, third-party payment platform with low credit ratings and there are some financial risks and certain financial risks of such transactions flow problems.C2C online trading platform and security issues, such as online payment account security issues and security issues; in addition, including C2C platform in terms of logistics and transport issues.The choice of logistics and distribution, such as unequal status of buyers and sellers, the buyer can not constrain the third party logistics relationships, and the high cost of logistics and distribution, distribution of low quality, service level issues such as instability and other issues,.And this reasonable and effective solution designed to create more safe, effective, convenient C2C platform, so that a better platform for the development of C2C, which gave rise to more and better facilities.
 

Keywords ： C2C   logistics internet    transactions security

目  錄
第1章  關(guān)于C2C平臺(tái)貿(mào)易的概述 1
1.1 論文研究的背景及目的 1
1.1.1 論文研究的背景 1
1.1.2 論文研究的目的 1
1.2 關(guān)于C2C貿(mào)易的相關(guān)概念 1
1.2.1 網(wǎng)上支付與結(jié)算的定義 1
1.2.2 我國(guó)目前主要的網(wǎng)上支付方式 1
1.2.3 電子認(rèn)證服務(wù)機(jī)構(gòu)的概念 3
1.3 電子商務(wù)物流的概念與特點(diǎn) 4
1.3.1 電子商務(wù)物流的定義 4
1.3.2 電子商務(wù)物流的特點(diǎn) 4
1.3.3 第三方物流的定義及特點(diǎn) 6
第2章  我國(guó)C2C平臺(tái)的發(fā)展分析 7
2.1 我國(guó)C2C平臺(tái)的發(fā)展歷程和概況 7
2.1.1 我國(guó)C2C平臺(tái)的發(fā)展歷程 7
2.1.2 國(guó)內(nèi)幾個(gè)主要C2C平臺(tái)概況 7
2.1.3 C2C平臺(tái)的功能、特征及優(yōu)劣勢(shì)分析 8
2.2 我國(guó)C2C平臺(tái)的發(fā)展環(huán)境 10
2.2.1 市場(chǎng)環(huán)境 10
2.2.2 政治法律環(huán)境 11
第3章 C2C平臺(tái)的交易流程及其問(wèn)題 12
3.1 C2C平臺(tái)的交易流程 12
3.2 在交易流程上的問(wèn)題 13
3.2.1 缺少退貨情況的處理 13
3.2.2 缺少對(duì)賣(mài)方的約束 13
3.2.3 第三方支付平臺(tái)信用等級(jí)低且存在一定的金融風(fēng)險(xiǎn) 14
3.3 在網(wǎng)上交易安全的問(wèn)題 14
3.3.1 賬號(hào)安全問(wèn)題 14
3.3.2網(wǎng)上支付安全問(wèn)題 15
3.4 在物流運(yùn)輸方面的問(wèn)題 15
3.4.1 物流配送的選擇上買(mǎi)賣(mài)雙方地位不平等買(mǎi)方 15
3.4.2 買(mǎi)方無(wú)法與第三方物流公司形成制約關(guān)系 16
3.4.3 物流配送成本高，配送質(zhì)量低，服務(wù)水平不穩(wěn)定 16
第4章 C2C平臺(tái)問(wèn)題的解決方案 19
4.1 解決在交易流程上存在問(wèn)題的方案 19
4.2 增強(qiáng)網(wǎng)上交易安全的安全性 19
4.3物流運(yùn)輸?shù)慕鉀Q方案 20
第5章 總結(jié) 22
參考文獻(xiàn) 23