xx公司的戰(zhàn)略管理研究

摘要
隨著中國(guó)經(jīng)濟(jì)的不斷發(fā)展，企業(yè)競(jìng)爭(zhēng)日益激烈，公司戰(zhàn)略管理作為最具活力、最具發(fā)展前景、最具收益的企業(yè)管理手段，成為企業(yè)參與競(jìng)爭(zhēng)謀求發(fā)展的主導(dǎo)因素，知識(shí)與管理手法成為生產(chǎn)力發(fā)展的核心因素。本文通過(guò)定量調(diào)查、定性分析等分析方法對(duì)綏化鵬達(dá)乳業(yè)公司的人員績(jī)效、獎(jiǎng)勵(lì)機(jī)制、企業(yè)發(fā)展等發(fā)面進(jìn)行了調(diào)查分析，認(rèn)為在人員的培訓(xùn)、人力資源的管理、產(chǎn)品的定位與導(dǎo)向方面存在不足之處，戰(zhàn)略管理沒(méi)有落實(shí)到基層，要解決這一問(wèn)題，必須加強(qiáng)企業(yè)的管理，重視企業(yè)的戰(zhàn)略規(guī)劃、企業(yè)的文化建設(shè)，合理利用現(xiàn)有資源、有效發(fā)揮戰(zhàn)略的杠桿作用。
關(guān)鍵詞：企業(yè)競(jìng)爭(zhēng)、戰(zhàn)略規(guī)劃、建議
                         ABSTRACT
With the continuous development of Chinese economy, enterprises increasingly fierce competition, the company strategic management as one of the most active, most development prospects, most profitable means of enterprise management, becomes the enterprise to participate in the competition for the development of the dominant factors, knowledge and management practices to become the core factor of productivity development. This article through quantitative research, qualitative analysis on Suihua dairy company's staff performance, incentive mechanism, enterprise development etc undertook investigating an analysis, think in personnel training, human resource management, product positioning and orientation inadequacies, strategic management not to fulfil basic level, want to solve this one problem, must strengthen the management of enterprises, the importance of enterprise strategic planning, enterprise culture construction, reasonable use existing resource, effective strategy leverage
關(guān)鍵詞：Enterprise competition, strategic planning,,suggestions

目錄
摘要…………………………………………………………………
Abstract……………………………………………………………
第一章 引言…………………………………………………………….1
1.1 問(wèn)題的提出 ……………………………………………………..1
1.2 研究的目的……………………………………………………….2
1.3 研究的方法……………………………………………………...3
第二章公司戰(zhàn)略管理有關(guān)理論的概述………………………………..4
2.1 有關(guān)理論的概述…………………………………………………..4
2.1.1公司戰(zhàn)略管理的內(nèi)容……………………………………………5
2.2 有關(guān)理論的新發(fā)展…………………………………………………7
第三章 綏化鵬達(dá)乳業(yè)有限公司簡(jiǎn)介…………………………………8.
3.1 鵬達(dá)公司的發(fā)展歷史……………………………………………..9
3.2 鵬達(dá)公司的現(xiàn)狀………………………………………………….11
第四章 鵬達(dá)公司存在的問(wèn)題及原因分析…………………………..12
4.1 企業(yè)發(fā)展中存在的問(wèn)題………………………………………….13
4.2 發(fā)展中存在問(wèn)題原因的分析…………………………………….14
第五章 企業(yè)發(fā)展的對(duì)策建議………………………………………..15
5.1 企業(yè)發(fā)展所處的時(shí)代環(huán)境……………………………………….16
5.2 問(wèn)題環(huán)境的分析………………………………………………….17
5.3 企業(yè)改革措施建議……………………………………………….18
第六章 結(jié)束語(yǔ)………………………………………………………..19
致謝…………………………………………………………………….19
參考文獻(xiàn)……………………………………………………………….20
附錄…………………………………………………………………….20