Abstract : business negotiation is in economic activities, the negotiations both sides through consultation to determine and exchange relevant conditions of an essential activity, it can promote both sides reach an agreement, the two parties shall negotiate is an important link. Business negotiations are people mutual interests and reduce differences adjustment, and finally establish the common interests of behaviors. If negotiation skills not suitable not only can make both parties conflict causes trading failure, more can cause economically loss. And a business negotiation process is negotiator the speech communication process. Language in business negotiations like Bridges, occupy an important position, it often determines the success or failure of the negotiations. In business negotiations except in the language must pay attention to the civilized terminology, a clear, sentence is smooth and fluent generous general skill.requirements outside, still should master certain language expression of art. Language expression of art has its elegant, vivid and lively and infectious wait for a characteristic, in business negotiations has played an in
nestimable role. Therefore ibusiness negotiations the negotiations both sides should be splendid utilization language art and
Keywords: Business negotiation、Language art、Ask the art of 、Answer skill 、Counsel connotation

摘 要：商務(wù)談判是在經(jīng)濟(jì)活動(dòng)中，談判雙方通過協(xié)商來確定與交換有關(guān)的各種條件的一項(xiàng)必不可少的活動(dòng)，它可以促進(jìn)雙方達(dá)成協(xié)議，是雙方洽談的一項(xiàng)重要環(huán)節(jié)。商務(wù)談判是人們相互調(diào)整利益，減少分歧，并最終確立共同利益的行為過程。如果談判的技巧不合適不但會(huì)使雙方發(fā)生沖突導(dǎo)致貿(mào)易失敗，更會(huì)造成經(jīng)濟(jì)上的損失。而商務(wù)談判的過程就是談判者語言交流的過程。語言在商務(wù)談判中猶如橋梁，占有重要的地位，它往往決定了談判的成敗。在商務(wù)談判中除了在語言上要注意文明用語、口齒清楚、語句通順和流暢大方等一般要求外，還應(yīng)掌握一定的語言表達(dá)藝術(shù)。語言的表達(dá)藝術(shù)有其優(yōu)雅、生動(dòng)、活潑和富有感染力等特點(diǎn)，在商務(wù)談判中起到了不可估量的作用。因此在商務(wù)談判中談判雙方應(yīng)出色運(yùn)用語言藝術(shù)及技巧。

關(guān)鍵詞：商務(wù)談判 語言藝術(shù) 問的藝術(shù) 答的技巧 謀略內(nèi)涵