工商管理_汽車專業(yè)電子商務(wù)_市場(chǎng)營(yíng)銷學(xué)畢業(yè)論文

目   錄
中文摘要(關(guān)鍵詞) 1
前言 2
一、核心競(jìng)爭(zhēng)力理論 2
（一）核心競(jìng)爭(zhēng)力的來源 2
（二）核心競(jìng)爭(zhēng)力的特征 3
（三）核心競(jìng)爭(zhēng)力的內(nèi)涵 4
（四）從競(jìng)爭(zhēng)優(yōu)勢(shì)的角度看核心競(jìng)爭(zhēng)力 4
二、本田公司核心競(jìng)爭(zhēng)力研究 5
（一）本田公司的背景 5
（二）本田公司的核心競(jìng)爭(zhēng)力探析 7
1. 技術(shù)研發(fā)實(shí)力——核心競(jìng)爭(zhēng)力之源 7
2. 讓顧客滿意的營(yíng)銷理念 8
3. 尊重人才的管理理念 10
三、對(duì)我國(guó)汽車企業(yè)的啟示 12
結(jié)束語 15
注釋 15
參考文獻(xiàn) 16
致謝 16
英文摘要(關(guān)鍵詞) 17

從本田公司的核心競(jìng)爭(zhēng)力看我國(guó)汽車業(yè)的發(fā)展

【摘要】：我國(guó)汽車業(yè)經(jīng)過了半個(gè)世紀(jì)的發(fā)展，如今已成為了世界汽車生產(chǎn)大國(guó)，但我國(guó)汽車企業(yè)應(yīng)該如何做才能由生產(chǎn)大國(guó)變?yōu)橹圃齑髧?guó)，并繼續(xù)保持這種持續(xù)的快速發(fā)展，是每一個(gè)汽車制造企業(yè)面對(duì)的問題，而要想做到這一點(diǎn)，就要提升自身的核心競(jìng)爭(zhēng)力。本文以核心競(jìng)爭(zhēng)力理論為指導(dǎo)，根據(jù)我國(guó)汽車業(yè)發(fā)展現(xiàn)狀，結(jié)合日本本田公司的成功案例，從技術(shù)研發(fā)實(shí)力、讓顧客滿意的營(yíng)銷理念、尊重人才的管理理念三個(gè)方面分析了本田公司的核心競(jìng)爭(zhēng)力，由此對(duì)我國(guó)的汽車行業(yè)今后如何提高核心競(jìng)爭(zhēng)力提出了自己的看法。
【關(guān)鍵詞】：核心競(jìng)爭(zhēng)力  本田公司  技術(shù)研發(fā)實(shí)力  營(yíng)銷理念  人才觀念

【Abstract】The our country automobile led the development of half a century already, having become the automobile of world to produce the big country now. How the our country automobile business enterprise do then can from produce the big country to change in to make the big country, and continue to keep this kind of fast development, is the problem that each business enterprise face. To want to attain this, must develop the core competencies. This paper takes the core competencies theories as to guide, according to the our country automobile industry development present condition, combining the practical case of Honda’s success, analyzed the core competence of this corporation from the technique research development, marketing and human resource. To how the automobile profession of the our country raised the core competencies put forward own viewpoint.
【Key words】Core Competence, Honda, Technique research development, Marketing, Human resource