我國快餐業(yè)與肯德基經(jīng)營模式的比較分析.rar
我國快餐業(yè)與肯德基經(jīng)營模式的比較分析,摘要自1997年9月《中國快餐業(yè)發(fā)展綱要》頒布以后，中國快餐業(yè)迅速發(fā)展，到2006年快餐業(yè)是已是一個(gè)1500億元的大蛋糕。中國快餐業(yè)市場的經(jīng)營主體仍是中式快餐，即78.9%為中式快餐店，而21.1%為西式快餐店。但是，這樣一個(gè)龐大的數(shù)字，卻是以多種不同的業(yè)態(tài)形式存在。而且中式快餐的品牌集中度處在一個(gè)極低的水平，現(xiàn)在進(jìn)入...
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內(nèi)容介紹
原文檔由會員 莎士比亞 發(fā)布
摘 要
自1997年9月《中國快餐業(yè)發(fā)展綱要》頒布以后，中國快餐業(yè)迅速發(fā)展，到2006年快餐業(yè)是已是一個(gè)1500億元的大蛋糕。中國快餐業(yè)市場的經(jīng)營主體仍是中式快餐，即78.9%為中式快餐店，而21.1%為西式快餐店。但是，這樣一個(gè)龐大的數(shù)字，卻是以多種不同的業(yè)態(tài)形式存在。而且中式快餐的品牌集中度處在一個(gè)極低的水平，現(xiàn)在進(jìn)入中式快餐十強(qiáng)的企業(yè)，只能算是區(qū)域性品牌。且有關(guān)數(shù)據(jù)表明西式快餐的營業(yè)額較中式快餐高出近160倍。
如何縮小中西式快餐的差距以發(fā)展我國本土品牌，這是撰寫本文的目的。筆者試圖從我國快餐業(yè)與肯德基的經(jīng)營模式比較分析的角度，尋找兩者產(chǎn)生差距的原因，探討中國快餐業(yè)發(fā)展的對策。
【關(guān)鍵詞】快餐業(yè) 肯德基 比較分析
Abstract
After "Chinese Fast food industry Development Summary" promulgated in September 1997, the Chinese fast food industry has developed rapidly, till 2006 the fast food industry was already a big cakes about 150 billion Yuan. The main body of Chinese fast food industry market management was still the Chinese type fast-food, namely 78.9% is the Chinese type fast-food noshery, the other 21.1% is the western-style fast-food noshery. But, this kind of huge numeral actually is by the many kinds of different industry condition forms existence. Moreover the Chinese type fast-food brand centralization degree occupies an extremely low-level, now enters the Chinese type fast-food China's Top 10 enterprises, only can be the regional brand. On the basis of the relevant data indicated, the western-style fast food the turnover comparatively Chinese type fast food outdoes nearly 160 times.
How to reduce Chinese and Western fast-food disparity and to develop our country local brand, This is the purpose of writing this article .The author attempts from our country fast food industry and Kentucky's management pattern comparative analysis angle, seeks the two has the disparity reason, discusses the countermeasure about the Chinese fast food industry development.
【Key Words】Fast food industry; Kentucky; Comparative analysis
目 錄
1 前言 2
2 我國快餐業(yè)的現(xiàn)狀及其經(jīng)營問題 2
2.1我國快餐業(yè)的現(xiàn)狀 2
2.2我國快餐業(yè)的經(jīng)營問題 3
3 肯德基的經(jīng)營模式及其啟示 4
3.1肯德基簡介 4
3.2與我國快餐業(yè)相比較肯德基的經(jīng)營特色 5
3.3肯德基經(jīng)營模式給予中國快餐業(yè)的啟示 7
4 發(fā)展我國快餐業(yè)的對策 8
4.1標(biāo)準(zhǔn)化的打造 8
4.2特許經(jīng)營需謹(jǐn)慎 9
參考文獻(xiàn) 11
致謝 12
自1997年9月《中國快餐業(yè)發(fā)展綱要》頒布以后，中國快餐業(yè)迅速發(fā)展，到2006年快餐業(yè)是已是一個(gè)1500億元的大蛋糕。中國快餐業(yè)市場的經(jīng)營主體仍是中式快餐，即78.9%為中式快餐店，而21.1%為西式快餐店。但是，這樣一個(gè)龐大的數(shù)字，卻是以多種不同的業(yè)態(tài)形式存在。而且中式快餐的品牌集中度處在一個(gè)極低的水平，現(xiàn)在進(jìn)入中式快餐十強(qiáng)的企業(yè)，只能算是區(qū)域性品牌。且有關(guān)數(shù)據(jù)表明西式快餐的營業(yè)額較中式快餐高出近160倍。
如何縮小中西式快餐的差距以發(fā)展我國本土品牌，這是撰寫本文的目的。筆者試圖從我國快餐業(yè)與肯德基的經(jīng)營模式比較分析的角度，尋找兩者產(chǎn)生差距的原因，探討中國快餐業(yè)發(fā)展的對策。
【關(guān)鍵詞】快餐業(yè) 肯德基 比較分析
Abstract
After "Chinese Fast food industry Development Summary" promulgated in September 1997, the Chinese fast food industry has developed rapidly, till 2006 the fast food industry was already a big cakes about 150 billion Yuan. The main body of Chinese fast food industry market management was still the Chinese type fast-food, namely 78.9% is the Chinese type fast-food noshery, the other 21.1% is the western-style fast-food noshery. But, this kind of huge numeral actually is by the many kinds of different industry condition forms existence. Moreover the Chinese type fast-food brand centralization degree occupies an extremely low-level, now enters the Chinese type fast-food China's Top 10 enterprises, only can be the regional brand. On the basis of the relevant data indicated, the western-style fast food the turnover comparatively Chinese type fast food outdoes nearly 160 times.
How to reduce Chinese and Western fast-food disparity and to develop our country local brand, This is the purpose of writing this article .The author attempts from our country fast food industry and Kentucky's management pattern comparative analysis angle, seeks the two has the disparity reason, discusses the countermeasure about the Chinese fast food industry development.
【Key Words】Fast food industry; Kentucky; Comparative analysis
目 錄
1 前言 2
2 我國快餐業(yè)的現(xiàn)狀及其經(jīng)營問題 2
2.1我國快餐業(yè)的現(xiàn)狀 2
2.2我國快餐業(yè)的經(jīng)營問題 3
3 肯德基的經(jīng)營模式及其啟示 4
3.1肯德基簡介 4
3.2與我國快餐業(yè)相比較肯德基的經(jīng)營特色 5
3.3肯德基經(jīng)營模式給予中國快餐業(yè)的啟示 7
4 發(fā)展我國快餐業(yè)的對策 8
4.1標(biāo)準(zhǔn)化的打造 8
4.2特許經(jīng)營需謹(jǐn)慎 9
參考文獻(xiàn) 11
致謝 12
