Product design is the principal part and kernel of industrial design. Product design gives uses pleasure. A good design can bring hope and create new lifestyle to human.
In spscificity,products are only outcomes of factory such as mechanical and electrical products,costume and so on.In generality,anything,whatever it is tangibile or intangible,that can be provided for a market,can be weighed with value by customers, and can satisfy a need or desire,can be entiled as products.
Innovative design has come into human life. It makes product looking brand-new and brings new aesthetic feeling and attraction that are different from traditional products. Enterprose tend to renovate idea of product design because of change of consumer's lifestyle , emphasis on individuation and self-expression,market

產(chǎn)品設(shè)計是工業(yè)設(shè)計的主體和核心。產(chǎn)品設(shè)計給用戶帶來享受，一個好的產(chǎn)品設(shè)計給人帶來希望并創(chuàng)造新的生活方式。
產(chǎn)品設(shè)計的主要任務(wù)是解決人與物之間的關(guān)系問題。以汽車設(shè)計為例：從工業(yè)設(shè)計的角度考慮，要考慮汽車的安全性、舒適性及造型美等方面；從人機工程的角度出發(fā)，設(shè)計使得汽車易于駕駛、操縱，乘坐空間與內(nèi)部裝飾宜人、座位舒適、適合個人的審美時尚等問題?？紤]汽車的主動安全性、被動安全性，體現(xiàn)以人為本，保護駕駛員和乘客的安全。
創(chuàng)新的設(shè)計已經(jīng)進入人類生活之中。它讓產(chǎn)品煥然一新，帶來與傳統(tǒng)產(chǎn)品不同的美感和吸引力。由于消費者的生活方式改變、強調(diào)個性化與自我表現(xiàn)、激烈的市場競爭以及產(chǎn)品差別化的需要，企業(yè)更新產(chǎn)品的創(chuàng)新理念已經(jīng)成為大勢所