Product design is the principal part and kernel of industrial design. Product design gives uses pleasure. A good design can bring hope and create new lifestyle to human.
In spscificity,products are only outcomes of factory such as mechanical and electrical products,costume and so on.In generality,anything,whatever it is tangibile or intangible,that can be provided for a market,can be weighed with value by customers, and can satisfy a need or desire,can be entiled as products.
Innovative design has come into human life. It makes product looking brand-new and brings new aesthetic feeling and attraction that are different from traditional products. Enterprose tend to renovate idea of product design because of change of consumer's lifestyle , emphasis on individuation and self-expression,market

產(chǎn)品設(shè)計(jì)是工業(yè)設(shè)計(jì)的主體和核心。產(chǎn)品設(shè)計(jì)給用戶帶來享受，一個(gè)好的產(chǎn)品設(shè)計(jì)給人帶來希望并創(chuàng)造新的生活方式。
產(chǎn)品設(shè)計(jì)的主要任務(wù)是解決人與物之間的關(guān)系問題。以汽車設(shè)計(jì)為例：從工業(yè)設(shè)計(jì)的角度考慮，要考慮汽車的安全性、舒適性及造型美等方面；從人機(jī)工程的角度出發(fā)，設(shè)計(jì)使得汽車易于駕駛、操縱，乘坐空間與內(nèi)部裝飾宜人、座位舒適、適合個(gè)人的審美時(shí)尚等問題?？紤]汽車的主動(dòng)安全性、被動(dòng)安全性，體現(xiàn)以人為本，保護(hù)駕駛員和乘客的安全。
創(chuàng)新的設(shè)計(jì)已經(jīng)進(jìn)入人類生活之中。它讓產(chǎn)品煥然一新，帶來與傳統(tǒng)產(chǎn)品不同的美感和吸引力。由于消費(fèi)者的生活方式改變、強(qiáng)調(diào)個(gè)性化與自我表現(xiàn)、激烈的市場競爭以及產(chǎn)品差別化的需要，企業(yè)更新產(chǎn)品的創(chuàng)新理念已經(jīng)成為大勢所