企業(yè)市場(chǎng)營銷策略的選擇與應(yīng)用

頁數(shù) 7 字?jǐn)?shù) 9133

摘要：
市場(chǎng)營銷策略是屬于企業(yè)的微觀方面，是企業(yè)戰(zhàn)略的重要支持，是企業(yè)管理目標(biāo)實(shí)現(xiàn)的具體措施，它在很大程度上決定著一個(gè)企業(yè)的成敗。本文以市場(chǎng)營銷理論為基礎(chǔ)，重點(diǎn)對(duì)市場(chǎng)營銷策略的選擇和應(yīng)用進(jìn)行論述，內(nèi)容包括：企業(yè)市場(chǎng)營銷策略的選擇；產(chǎn)品策略，價(jià)格策略，分銷渠道策略，促銷策略以及它們?cè)谑袌?chǎng)中的具體應(yīng)用。希望通過相關(guān)分析能夠幫助企業(yè)發(fā)現(xiàn)自己在實(shí)施營銷策略中的問題并獲得解決的方案。

Abstract: The market marketing strategy belongs to the enterprise
the microscopic aspect, is the enterprise strategy important support,
is the business management goal realization concrete measure, it is
deciding an enterprise's success or failure in the very great degree.
This article takes the market marketing theory as a foundation, key
carries on the elaboration to the market marketing strategy choice and
the application, the content includes: The factors that work on enterprise
choosing the market marketing strategy ; The product
strategy, the price strategy, retails the channel strategy, the
promotion strategy as well as they in the market concrete application.
The hope can help the enterprise through the correlation analysis to
discover oneself in the implementation marketing
strategy questions and solve them.

關(guān)鍵詞：企業(yè),市場(chǎng)營銷,策略,選擇,應(yīng)用
key words: enterprise the market marketing strategy choice application