摘  要

現(xiàn)代企業(yè)中，制約企業(yè)發(fā)展的瓶頸不再單純是資金，而是企業(yè)是否擁有更多可靠的人才。此時員工的忠誠度問題也凸顯出來。員工對企業(yè)的忠誠關(guān)系到企業(yè)的生存、鞏固、發(fā)展。各種企業(yè)當(dāng)前都面臨著員工忠誠度不高、員工流失率上升的問題，導(dǎo)致企業(yè)核心競爭力下降，嚴(yán)重影響了企業(yè)的生存與發(fā)展。因此，越來越多的企業(yè)開始意識到高忠誠度員工的價值，并尋求培養(yǎng)員工忠誠度的有效措施，不斷加強(qiáng)對員工忠誠度的管理。企業(yè)只有從各個方面培養(yǎng)員工的忠誠度，才能獲得員工的忠誠，提高員工忠誠度，減少員工的流失，提高企業(yè)的經(jīng)濟(jì)利潤。

本文先對企業(yè)員工的忠誠度進(jìn)行論述，然后對目前企業(yè)員工忠誠度的現(xiàn)狀，忠誠度下降的原因進(jìn)行了全面的分析，最后由前面的分析提出切實培養(yǎng)企業(yè)員工忠誠度的策略。希望通過研究，啟示企業(yè)采取有效措施，培養(yǎng)員工的忠誠度，激發(fā)員工潛力，為企業(yè)創(chuàng)造更大的經(jīng)濟(jì)效益，使企業(yè)得到大力發(fā)展。

關(guān)鍵詞：企業(yè)員工；忠誠度；原因；策略 

Enterprise strategy research of training employee’s loyalty

ABSTRACT

In modern enterprises, a bottleneck restricting the development of enterprises is no longer simply money, but whether the enterprise has more reliable talent. The staff's loyalty problem also is highlighted come out. Employee loyalty to the company related to the survival of enterprises, the consolidation, and development. Various enterprises are facing the problem of the staff loyalty of current is not high, employee turnover rate rises the question, cause the enterprise core competition ability drops, and seriously affected the enterprise's survival and development. Therefore, more and more enterprises begin to realize high loyalty value of staff, and to seek effective measures to cultivate the loyalty of employee, continue to strengthen the staff loyalty management. Only from the aspects of cultivating the loyalty of employees, the enterprises can obtain employee's loyalty, improve employees’ loyalty, reduce the loss of employees, and improve the economic profit of the enterprise. 

This paper first on the loyalty of employees were discussed. Then the current situation of enterprise employees' loyalty, loyalty of the reasons for the decline undertook comprehensive analysis. Finally from the front of the analysis put forward the training of enterprise staff loyalty strategy. Hope through research, its enterprises to take effective measures to cultivate the loyalty of employees, stimulate the potential employees, and create greater economic benefits for enterprises, make the enterprise gets developing.

Key words： enterprise employee；loyalty；reason；strategy

目  錄

摘要 I

ABSTRACT II

一、 緒論 1

（一）本文的研究背景 1

（二）本文的研究意義 1

（三）國內(nèi)外研究綜述 2

1．國內(nèi)的研究現(xiàn)狀 2

2．國外研究綜述 2

二、企業(yè)員工忠誠度概述 3

（一）企業(yè)員工忠誠的含義 3

（二）企業(yè)員工忠誠度的含義 3

（三）員工忠誠度的高低對企業(yè)的影響 3

1．較高的員工忠誠度對企業(yè)的影響 3

2．較低的員工忠誠度對企業(yè)的影響 4

三、企業(yè)員工忠誠度分析 5

（一）企業(yè)員工忠誠度的現(xiàn)狀分析 5

1．流動率高 5

2．士氣低落 5

3．員工腐敗，泄露商業(yè)機(jī)密 6

（二）企業(yè)員工忠誠度降低的原因分析 6

1．企業(yè)自身原因 6

2．社會環(huán)境原因 8

四、企業(yè)培養(yǎng)員工忠誠度的策略 9

（一）招聘期策略 9

1．排除跳槽傾向大的應(yīng)聘者 9

2．注重求職者價值觀取向 9

3．提供真實工作預(yù)覽 10

（二）培養(yǎng)期策略 10

1．搞好入職培訓(xùn) 10

2．培養(yǎng)基于忠誠的企業(yè)文化 11

3．建立公平合理的薪酬制度 11

4．建立有效的彈性福利制度 12

5．開展客觀公正的績效考核 12

6．鼓勵企業(yè)與員工經(jīng)常交流與溝通 12

7．提供事業(yè)發(fā)展機(jī)會 13

8．強(qiáng)調(diào)保護(hù)員工的就業(yè)安全 13

9．建立員工誠信檔案 13

（三）挽救期策略 14

五、結(jié)論 15

（一）研究結(jié)論 15

（二）研究建議 15

1．定性與定量研究相結(jié)合 15

2．關(guān)注企業(yè)與員工的雙向忠誠 15

參考文獻(xiàn) 16

致謝 17