企業(yè)文化在企業(yè)發(fā)展中的作用.doc
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企業(yè)文化在企業(yè)發(fā)展中的作用,摘 要中國加入wto后，人們對市場競爭的關(guān)注程度不斷加深。企業(yè)間已由簡單的產(chǎn)品競爭轉(zhuǎn)向企業(yè)管理和企業(yè)文化競爭。企業(yè)文化已成為未來企業(yè)的核心競爭力。然而，日常生活中人們很少能清醒地意識到文化的存在。這就像我們生活在空氣中，生活得非常自在，并沒有意識到周圍環(huán)境——空氣的存在一樣。這種感覺和意識的欠...
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企業(yè)文化在企業(yè)發(fā)展中的作用
摘 要
中國加入WTO后，人們對市場競爭的關(guān)注程度不斷加深。企業(yè)間已由簡單的產(chǎn)品競爭轉(zhuǎn)向企業(yè)管理和企業(yè)文化競爭。企業(yè)文化已成為未來企業(yè)的核心競爭力。
然而，日常生活中人們很少能清醒地意識到文化的存在。這就像我們生活在空氣中，生活得非常自在，并沒有意識到周圍環(huán)境——空氣的存在一樣。這種感覺和意識的欠缺是顯而易見的。原因是我們很少能有親身比較的機會，所以也常常忽略它。本文主要立足于實際，對企業(yè)文化的作用和重要性進行探討，讓讀者意識到?jīng)]有企業(yè)文化的企業(yè)是不完美的企業(yè)也是生命力不長的企業(yè)，企業(yè)要長遠發(fā)展必須有自己獨特的企業(yè)文化來帶動企業(yè)及員工的積極性，通過企業(yè)文化讓員工相信企業(yè)，讓外界認識企業(yè)，才能使之立為不敗之地。
本論文分為五章，第一章闡述企業(yè)文化的概念和特點，讓讀者首先認識企業(yè)文化。第二章分述企業(yè)文化的五大功能。第三章著重論述企業(yè)文化推動企業(yè)提高核心競爭力。第四章則圍繞如何提高企業(yè)文化進行論證分析。第五章提及了一些企業(yè)文化中應(yīng)注意的問題，最后一部分為結(jié)論。
關(guān)鍵詞
企業(yè)文化；企業(yè)生命力；核心競爭力
Abstract
Since China’s entry to WTO, people’s concern over the market competition has been increasingly deepening. The competition among enterprises has shifted from products to enterprise management and corporate culture, and corporate culture has become the core competitiveness of future enterprises.
However, people are less conscious of corporate culture in the daily life. It seems that we are living in the sky comfortably and happily unaware of the existence of air – the ambient environment. The lack of such feeling and consciousness is self-evident as we have few chances to experience it by ourselves. This essay mainly discusses the importance and functions of corporate culture with a view to making the readers aware that an enterprise without corporate culture is imperfect and short. If an enterprise hopes to achieve long-term development, it must have a unique corporate culture of its own to promote the enthusiasm of the enterprise and all the employees, make them believe it through the corporate culture, and at the same time, let others recognize it. Under these circumstances it will become stronger and stronger.
This paper is divided into six parts. Part I expounds the definition of corporate culture and its characteristics. Part II defines the functions of corporate culture respectively. Part III mainly discusses how corporate culture boosts enterprise core competitiveness. Part IV analyses how to improve corporate culture, Part V discusses some problems needing attention, and the last part is conclusion.
Key Words
Corporate culture; enterprise vitality; core competitiveness
參考文獻
［1］保羅•索爾曼等. 企業(yè)競爭戰(zhàn)略[M]. 上海: 上海譯文出版社，1992.
［2］陳伯齊. 企業(yè)文化理論與實踐值得注意的幾個問題[J]. 湖南社會科學(xué), 1990 (6): 77-79.
［3］陳亭楠. 現(xiàn)代企業(yè)文化[M]. 北京: 企業(yè)管理出版社, 2003.
［4］大前研一. 策略家的智慧[M]. 上海: 上海譯文出版社, 1992.
［5］郭咸綱. 企業(yè)文化擴張模式[M]. 北京: 清華大學(xué)出版社, 1993.
［6］韓照華、裴成璞、梁長森.企業(yè)文化詞典[Z]. 北京: 改革出版社, 1991.
［7］羅伯•高菲著 (英) . 公司精神決定成敗的四種企業(yè)文化[M]. 哈爾濱: 哈爾濱出版社, 2003.
［8］劉志迎. 企業(yè)文化通論[M]. 合肥: 合肥工業(yè)大學(xué)出版社, 2004 .
［9］邁克爾•茨威爾 (美). 創(chuàng)造基于能力的企業(yè)文化[M]. 北京: 華夏出版社, 1995.
字數(shù)：14815
摘 要
中國加入WTO后，人們對市場競爭的關(guān)注程度不斷加深。企業(yè)間已由簡單的產(chǎn)品競爭轉(zhuǎn)向企業(yè)管理和企業(yè)文化競爭。企業(yè)文化已成為未來企業(yè)的核心競爭力。
然而，日常生活中人們很少能清醒地意識到文化的存在。這就像我們生活在空氣中，生活得非常自在，并沒有意識到周圍環(huán)境——空氣的存在一樣。這種感覺和意識的欠缺是顯而易見的。原因是我們很少能有親身比較的機會，所以也常常忽略它。本文主要立足于實際，對企業(yè)文化的作用和重要性進行探討，讓讀者意識到?jīng)]有企業(yè)文化的企業(yè)是不完美的企業(yè)也是生命力不長的企業(yè)，企業(yè)要長遠發(fā)展必須有自己獨特的企業(yè)文化來帶動企業(yè)及員工的積極性，通過企業(yè)文化讓員工相信企業(yè)，讓外界認識企業(yè)，才能使之立為不敗之地。
本論文分為五章，第一章闡述企業(yè)文化的概念和特點，讓讀者首先認識企業(yè)文化。第二章分述企業(yè)文化的五大功能。第三章著重論述企業(yè)文化推動企業(yè)提高核心競爭力。第四章則圍繞如何提高企業(yè)文化進行論證分析。第五章提及了一些企業(yè)文化中應(yīng)注意的問題，最后一部分為結(jié)論。
關(guān)鍵詞
企業(yè)文化；企業(yè)生命力；核心競爭力
Abstract
Since China’s entry to WTO, people’s concern over the market competition has been increasingly deepening. The competition among enterprises has shifted from products to enterprise management and corporate culture, and corporate culture has become the core competitiveness of future enterprises.
However, people are less conscious of corporate culture in the daily life. It seems that we are living in the sky comfortably and happily unaware of the existence of air – the ambient environment. The lack of such feeling and consciousness is self-evident as we have few chances to experience it by ourselves. This essay mainly discusses the importance and functions of corporate culture with a view to making the readers aware that an enterprise without corporate culture is imperfect and short. If an enterprise hopes to achieve long-term development, it must have a unique corporate culture of its own to promote the enthusiasm of the enterprise and all the employees, make them believe it through the corporate culture, and at the same time, let others recognize it. Under these circumstances it will become stronger and stronger.
This paper is divided into six parts. Part I expounds the definition of corporate culture and its characteristics. Part II defines the functions of corporate culture respectively. Part III mainly discusses how corporate culture boosts enterprise core competitiveness. Part IV analyses how to improve corporate culture, Part V discusses some problems needing attention, and the last part is conclusion.
Key Words
Corporate culture; enterprise vitality; core competitiveness
參考文獻
［1］保羅•索爾曼等. 企業(yè)競爭戰(zhàn)略[M]. 上海: 上海譯文出版社，1992.
［2］陳伯齊. 企業(yè)文化理論與實踐值得注意的幾個問題[J]. 湖南社會科學(xué), 1990 (6): 77-79.
［3］陳亭楠. 現(xiàn)代企業(yè)文化[M]. 北京: 企業(yè)管理出版社, 2003.
［4］大前研一. 策略家的智慧[M]. 上海: 上海譯文出版社, 1992.
［5］郭咸綱. 企業(yè)文化擴張模式[M]. 北京: 清華大學(xué)出版社, 1993.
［6］韓照華、裴成璞、梁長森.企業(yè)文化詞典[Z]. 北京: 改革出版社, 1991.
［7］羅伯•高菲著 (英) . 公司精神決定成敗的四種企業(yè)文化[M]. 哈爾濱: 哈爾濱出版社, 2003.
［8］劉志迎. 企業(yè)文化通論[M]. 合肥: 合肥工業(yè)大學(xué)出版社, 2004 .
［9］邁克爾•茨威爾 (美). 創(chuàng)造基于能力的企業(yè)文化[M]. 北京: 華夏出版社, 1995.
字數(shù)：14815
