精神與形象造就優(yōu)秀企業(yè)

The Spirit and Image Making the Excellent Corporation

Contents

Abstract………………………………………………………………………………I
Key Words……………………………………………………………………………I
摘要 ……..............................…..................…......…………............……..................II
關鍵詞……......……………………………………………………………………….II
Introduction……………………………………………………………………….…...1
I. The General Situations and Functions of Corporate Culture…………..…...….……3
A. The Definition………………………………………………………………...3
B. Introduction of the Conception ….....................................................................3
C. The Main Functions…………………………………………………………...4
II.The Effects of Traditional Culture to Corporate Culture............................................5
A. The Different Traditional Cultures…………………………………………....5
B. The Uniqueness of Corporate Culture………………………………………...6
III. The Utmost Importance of Corporate Spirit………………….……….…………. 7
A. The Relationship Between Enterprises and Employees……………….……....7
B. The Significance of Entrepreneurs Spirit……………………….……...............8
C. The Excellent Corporate Spirit..................................................................…....10
IV. The Positive Image and Famous Brand……………….……………………….…12
A. The Necessity of Corporate Image……………………..…………..………...12
B. The Construction of Famous Brand……………………………………….....12
C. Suggestions to Enterprises……………………………………….……..…....14
Conclusion………………………………………………………………….………...16
Acknowledgements…………………………………………………………….…….17
Bibliography……………………………………………………………………….....18

Abstract

With the economic development, the enterprises competition is increasingly intense. In the modern economic condition, Chinese culture circles and business circles research on corporate culture more deeply. Among them, the famous researcher Wang Jipeng wrote in his works Enterprise Culture Philosophy System Construction Practice,“Enterprise culture is the core of enterprise, it’s the impetus, which pushes forward the enterprise development.” In the paper, the author holds that Chinese enterprises must attach attention to the construction of corporate culture in order to develop successfully. This paper expounds important functions of corporate culture for enterprises’ great development, and the profound of traditional culture on the forming of corporate culture. The paper also demonstrates that corporate spirit is the essence of the management; and the corporate......
Bibliography

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