婚紗影樓服務質(zhì)量影響因素研究

17000字

摘要 近年來，隨著社會經(jīng)濟的不斷發(fā)展，人民生活水平的不斷提高，婚紗攝影逐漸進入“新人”們的視野并且被接受。但影樓在如何看待服務、服務質(zhì)量與企業(yè)長期穩(wěn)定的發(fā)展觀上，存在明顯的不足，導致對婚紗影樓服務的投訴頻頻發(fā)生。為了使得婚紗影樓在新一輪的殘酷競爭中脫穎而出，必須提高婚紗影樓的服務質(zhì)量。因此，研究婚紗影樓服務質(zhì)量的影響因素具有現(xiàn)實意義。
然而，影響婚紗影樓服務質(zhì)量的因素有很多，涉及面廣且復雜，其中哪些是主要因素、哪些是次要因素，對于婚紗影樓有針對性地加強對主要影響因素的提升，進而提升影樓的服務質(zhì)量具有很重要的現(xiàn)實意義。
本文以高淳“上花轎”婚紗影樓為例，基于多元線性回歸模型對可能影響影樓服務質(zhì)量的因素進行分析，得出其中的主要影響因素及其影響的程度。同時，在調(diào)查分析的基礎上幫助該影樓了解其自身在提高服務質(zhì)量方面所存在的問題，并提出能夠提高其服務質(zhì)量的建議。

關鍵字：高淳“上花轎” 婚紗影樓 服務質(zhì)量 影響因素

The research on Influence Factors of Wedding Photography Service Quality
——with the ShangHuaJiao Wedding Photography of GaoChun for example

ABSTRACT In recent years, with the continuous improvement of social economy and people’s living standard, wedding photography also has been more concerned by the marring people. But on how to treat service, service quality and business long-term development, wedding photography has an obvious shortage. Complaints on service quality have occurred frequently. To make the wedding photography stand out in the new round of brutal competition, we have to improve the service quality of the wedding photography. Therefore, studying the factors that affect the service quality of the wedding photography has practical significance.
However, there are many factors that can affect service quality of wedding photography, involving wide and complicated, which of them is the main factor or the secondary factor has very important practical significance for wedding photography to strengthen the ascension of main influence factors and raise service quality. This topic takes the ShangHuaJiao wedding photography of GaoChun as an example, based on Multiple linear regression model to analyze factors may affect the service quality of wedding photography, and concludes that the main influence factors and influence degree. In addition, the investigation and analysis result can help this wedding photography understand its own problems in improving service quality and based on the result, constructive suggestions are put forward.

Keywords: ShangHuaJiao, wedding photography, service quality, influence factors

目錄
第1章 緒論 1
1.1 選題背景及意義 1
1.2 研究方法和思路 2
第2章 婚紗影樓發(fā)展現(xiàn)狀及存在的問題 3
2.1 婚紗影樓發(fā)展現(xiàn)狀 3
2.2 婚紗影樓存在的問題 4
2.3 高淳“上花轎”婚紗影樓簡介 5
第3章 婚紗影樓服務質(zhì)量影響因素理論分析 6
3.1服務質(zhì)量的界定及量表分析 6
3.2婚紗影樓服務質(zhì)量影響因素指標體系 7
3.3 婚紗影樓服務質(zhì)量影響因素判別方法 8
第4章 婚紗影樓服務質(zhì)量影響因素的實證研究 12
4.1 問卷設計與調(diào)查 12
4.2 數(shù)據(jù)處理及分析 13
4.3 婚紗影樓服務質(zhì)量影響因素的回歸檢驗 18
第5章 高淳“上花轎”婚紗影樓服務質(zhì)量改善建議 21
5.1加強服務人員的管理 21
5.2 完善影樓服務質(zhì)量監(jiān)督管理系統(tǒng) 21
5.3加強衛(wèi)生管理 22
5.4完善價格管理機制 23
第6章 結(jié)論及不足之處 24
6.1結(jié)論和啟示 24
6.2不足之處和研究展望 24
致謝 25
參考文獻 26
附錄 27