車貼語的修辭研究

1萬字
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目 錄
緒論 1
一、車貼語的修辭研究 2
（一）語音修辭 2
1.聲韻和諧，朗朗上口 2
2.諧音雙關(guān)，巧妙風(fēng)趣 3
3.講究平仄，節(jié)奏感強 4
（二）詞匯修辭 5
1.一般詞的精心選用 5
2.熟語的巧妙使用 6
（三）語法修辭 7
（四）圖形修辭 8
1.卡通圖案 8
2.名人頭畫像 9
3.動物圖騰 10
二、從修辭手段看車貼語的發(fā)展趨勢 10
結(jié)論 10
參考文獻 12


摘要: 隨著汽車的普及，車貼作為一種鮮活的語言材料，顯現(xiàn)出極強的語用特點。一、車貼修辭研究可以從四個方面展開：從語音上看，車貼具有聲韻和諧、朗朗上口；諧音雙關(guān)、巧妙風(fēng)趣；講究平仄，節(jié)奏感強的特點。從詞匯上看，車貼語具有精心選擇一般詞匯，巧妙使用熟語的特點。從語法上看，車貼具有多用短句、整句的特點。從使用圖形上看，車貼具有經(jīng)常使用卡通人物、名人頭像、動物圖騰等圖形特點。二、根據(jù)車貼的修辭特點，可以預(yù)測車貼的發(fā)展趨勢：從內(nèi)容上看，將會有更多的流行歌曲、影視作品、網(wǎng)絡(luò)流行語進入車貼；從形式上看,今后車貼語將更加注重二次創(chuàng)作。
關(guān)鍵詞：車貼 修辭 語音 詞匯 語法 圖形

The Rhetorical Study of Car Stickers’ Language
Abstract: With the popularity of cars, car stickers as a fresh language material, show the strong pragmatic features. By the rhetorical analysis of car stickers, we found that: First, in the pronunciation aspect, car stickers are easy to read out and prosodic harmony, they usually use homonyms which are used as puns to show wit and humorous feelings. Besides, in order to form strong rhythm and rhyme, they stress on level and oblique tones; Second, in the vocabulary, car stickers always elaborately select generic phrases and idiomatic phrases; In the grammar, they always choose Short sentence and Loose sentence; Finally about the image, cartoon characters, pictures of famous people, animal totems are more likely chosen. According to the rhetorical analysis of car stickers, we can predict the future development of car stickers: more pop music, television, films, internet buzzwords will appear in the car stickers, and in the form, the derivative work will be more stressed.
Key words: Car Sticker Rhetoric Pronunciation Vocabulary Grammar Image