淺析數(shù)據(jù)挖掘與關(guān)系管理


頁(yè)數(shù)：6 字?jǐn)?shù)：5311

摘要:客戶關(guān)系管理不僅是一種管理理念，又是一種旨在改善企業(yè)與客戶之間關(guān)系的新型管理機(jī)制，也是一種管理軟件和技術(shù)。數(shù)據(jù)挖掘能夠?qū)?lái)的趨勢(shì)和行為進(jìn)行預(yù)測(cè)，從而很好地支持人們的決策。CRM的成功在于成功的數(shù)據(jù)倉(cāng)庫(kù)、數(shù)據(jù)挖掘。 關(guān)鍵詞:電子商務(wù)；關(guān)系管理；數(shù)據(jù)挖掘 Summarization Of CRM And Data Mining YAN Yan, HU Hengsheng, CHEN Yuexin （School of Computer Science ,National University of Defense Technology, Changsha410073）【Abstract】CRM is not only a concept of management, but also a new mechanism of management, using to improve the relationship between the organization and the customers, as well as a software and technology of management. Data Mining can forecast the trend and behaviors,thereby nicely support peoples decision.A successful CRM is due to the success of Data Warehousing,Data Mining.【Keywords】E-business; CRM(Customer Relationship Management);Data Mining1、電子商務(wù)的驅(qū)動(dòng)及客戶關(guān)系管理的引入Internet的迅速發(fā)展將整個(gè)世界經(jīng)濟(jì)帶入了一個(gè)從未有過(guò)的高速增長(zhǎng)期，隨著網(wǎng)絡(luò)技術(shù)的成熟，電子商務(wù)的概念已經(jīng)逐漸深入人心,電子商務(wù)正飛速興起，電子商務(wù)大潮正在全球范圍內(nèi)急速改變傳統(tǒng)的商業(yè)模式。在線購(gòu)物、B2B、B2C已經(jīng)成為大家談?wù)摰慕裹c(diǎn)。在未來(lái)的20年，