摘要

隨著我國(guó)國(guó)際交往日益擴(kuò)大,旅游觀光的人數(shù)與日俱增,我國(guó)飯店業(yè)迅速發(fā)展,從而成為國(guó)民經(jīng)濟(jì)中發(fā)展速度最快的行業(yè)。在中國(guó)飯店業(yè)逐漸走向成熟,旅游市場(chǎng)逐漸放大的形勢(shì)下,如何在激烈的酒店業(yè)競(jìng)爭(zhēng)中得以持續(xù)發(fā)展,是本行業(yè)內(nèi)人士都在思考的問(wèn)題。
本文針對(duì)十堰市世紀(jì)百?gòu)?qiáng)雅閣國(guó)際大酒店的經(jīng)營(yíng)管理中在人力資源、客戶關(guān)系以及市場(chǎng)營(yíng)銷三大方面存在的問(wèn)題進(jìn)行研究,并在查閱了大量關(guān)于國(guó)內(nèi)、外酒店管理行業(yè)演變的書籍與文章,在吸取前人研究成果的基礎(chǔ)上相應(yīng)地提出管理對(duì)策，對(duì)世紀(jì)百?gòu)?qiáng)雅閣國(guó)際大酒店的管理來(lái)提供借鑒和參考,具有十分現(xiàn)實(shí)的意義。
關(guān)鍵詞：酒店管理 問(wèn)題 對(duì)策


Abstract

with the international connection’s expanding and the population of tourists increasing everyday, the hotel industry in our country develop rapidly, so it become a industry that is at a high speed of development in our country economy. In the background of the hotel industry in our country is tending to perfect and the tourism market is becoming gradually open, how to develop continuously in the fierce-completely hotel industry is a question that a lot of professors are researching.
This tutorial studies the three aspects including human resource, customer relation and marketing in the shi ji bai qiang argyle grand hotel in Shiyan, Hubei, and consults many books and other tutorials related the hotel management and evolution, and comes up some measures to these questions at the basis of assimilating the work of predecessor, gives the shi ji bai qiang argyle international grand hotel some references and guides. It has a great reality significance.
Key words: hotel management； question； measure

目錄

第一章國(guó)內(nèi)外酒店管理的現(xiàn)狀及其存在的問(wèn)題…………………………………………….1
1.1國(guó)外酒店管理的現(xiàn)狀和存在的問(wèn)題………………………………………………….1
1.1.1國(guó)外酒店管理的現(xiàn)狀……………………………………………………..……..1
1.1.2國(guó)外酒店管理模式在內(nèi)應(yīng)用中存在的問(wèn)題…………………………………....2
1.2我國(guó)酒店業(yè)的發(fā)展現(xiàn)狀及其存在的問(wèn)題…………………………………………….3
1.2.1我國(guó)酒店業(yè)的發(fā)展現(xiàn)狀……………………………………………………........3
1.2.2我國(guó)酒店業(yè)管理中存在的問(wèn)題………………………………………………....4
第二章十堰市世紀(jì)百?gòu)?qiáng)雅閣國(guó)際大酒店在管理中存在的問(wèn)題………………………….....6
2.1十堰市世紀(jì)百?gòu)?qiáng)雅閣國(guó)際大酒店的基本情況介紹…………………………..…..….6
2.1.1十堰市世紀(jì)百?gòu)?qiáng)雅閣國(guó)際大酒店的地理及其它概況……………….......…….6
2.1.2十堰市世紀(jì)百?gòu)?qiáng)雅閣國(guó)際大酒店管理公司的簡(jiǎn)介…………………………....7
2.2十堰市世紀(jì)百?gòu)?qiáng)雅閣國(guó)際大酒店在管理中的各種問(wèn)題……………………..……...7
2.2.1人力資源管理中存在的問(wèn)題…………………………………………….…..….7
2.2.2客戶關(guān)系管理中存在的問(wèn)題…………………………………………………....8
2.2.3市場(chǎng)營(yíng)銷中存在的問(wèn)題…………………………………………………....…..9
第三章十堰市世紀(jì)百?gòu)?qiáng)雅閣國(guó)際大酒店出現(xiàn)各種問(wèn)題的對(duì)策……………………….......11
3.1人力資源管理上的對(duì)策……………………...………………………………..…11
3.2客戶關(guān)系管理上的對(duì)策…………………...…………………………………..…12
3.3市場(chǎng)營(yíng)銷上的對(duì)策…………………………...………………………………......15
結(jié)束語(yǔ)……………………………………………………………………………………...…18
致謝…………………………………………………………………………………………...19
參考文獻(xiàn)…………………………………………………………………………………...…20