摘 要

長期以來，原料藥一直是中國醫(yī)藥行業(yè)最重要的出口支柱之一。伴隨著全球醫(yī)藥經(jīng)濟(jì)的蓬勃發(fā)展，我國制藥產(chǎn)業(yè)也在不斷的升級(jí)。而藥品生產(chǎn)區(qū)域性和消費(fèi)全球性的特性，決定了醫(yī)藥市場是一個(gè)全球化的市場，原料藥出口如何發(fā)展不僅關(guān)系到企業(yè)自身的生存，而且對(duì)我國整個(gè)醫(yī)藥行業(yè)的良性出口也有著重要的影響。
就大慶xx化工進(jìn)出口公司的現(xiàn)狀而言，要在國際原料藥市場上占有競爭優(yōu)勢還有篅@さ穆芬摺１疚慕喲笄靫x化工進(jìn)出口公司的實(shí)際出口情況出發(fā), 運(yùn)用SWOT分析模型、波士頓矩陣以及相關(guān)經(jīng)濟(jì)學(xué)理論對(duì)其出口現(xiàn)狀及發(fā)展中存在的問題進(jìn)行分析。同時(shí)對(duì)國內(nèi)、外經(jīng)濟(jì)環(huán)境進(jìn)行深入研究，為大慶xx化工進(jìn)出口公司原料藥出口及發(fā)展提出最有效的策略方案：搞好產(chǎn)品定位；發(fā)揮成本優(yōu)勢；調(diào)整產(chǎn)品結(jié)構(gòu)；依托科技進(jìn)步；拓寬銷售渠道，推動(dòng)大慶xx化工進(jìn)出口公司原料藥出口的快速增長。

關(guān)鍵詞 原料藥出口 SWOT分析 策略

Abstract

For a long time, the raw material medicine has been one of the most important pillars of the export in Chinese medicine industry. Along with the global pharmaceutical economy’s flourishing, China's pharmaceutical industry has been escalating. However, the characteristics of regional medicine production and global consumption have decided that the pharmaceutical market is a global market. Exports of raw materials not only related to how to develop their own survival, but also have an important positive impact for the entire pharmaceutical industry of China's export.
As far as in current situation of Daqing Hongyi Chemical Import and Export Corporation be concerned, it still is a long way for the raw material medicine to occupy competitive advantage in international market. This article will set off from the actual export situation of Daqing Hongyi Chemical Import and Export Corporation, and use SWOT analysis, BCG Matrix, as well as relevant economic theory to analyze the existing problems, which are in the export and the development of the company. At the same time, conduct in-depth research to domestic and foreign economic environment, and propose the most effective strategy for the raw material medicine’s export and the development of Daqing Hongyi Chemical Import and Export Corporation. Do well in product allocation; bring cost advantage into play; readjust the product structure; rely on an advance of science and technology; broaden the sales channels, driving the rapid growth of the raw material medicine’s export in Daqing Hongyi Chemical Import and Export Corporation.

Key words raw material medicine’s export SWOT analysis strategy