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如何提高中小企業(yè)在國際市場上的競爭.rar

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如何提高中小企業(yè)在國際市場上的競爭,目 錄一、目前我國外貿中小企業(yè)的基本現(xiàn)狀----------------------------------------1二、我國中小企業(yè)所面臨的問題及其原因-------------------------------------2(一) 技術創(chuàng)新存在差距-------------------------------...
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原文檔由會員 eleven8558 發(fā)布

目  錄

一、目前我國外貿中小企業(yè)的基本現(xiàn)狀----------------------------------------1
二、我國中小企業(yè)所面臨的問題及其原因-------------------------------------2
(一) 技術創(chuàng)新存在差距----------------------------------------------------2
(二) 七成企業(yè)成長潛能很弱 --------------------------------------------3
(三) 中小企業(yè)融資困難----------------------------------------------------4
三、中小企業(yè)提高國際競爭力的措施-------------------------------------------5
(一) 創(chuàng)新:中小企業(yè)提高競爭力的良方---------------------------------5
1.重視中小企業(yè)設備更新和技術改造,用新經濟改造傳統(tǒng)經濟-----5
2.建立技術創(chuàng)新基地,提高技術創(chuàng)新能力-------------------------------5
3.建立多元化創(chuàng)新體制-----------------------------------------------------5
4.圍繞智力投資,實施人才戰(zhàn)略------------------------------------------6
(二)中小企業(yè)選擇正確的經營戰(zhàn)略---------------------------------------6
1.產品差別化戰(zhàn)略-----------------------------------------------------------7
2.經營差別化競爭戰(zhàn)略 ----------------------------------------------------7
(三)拓展融資渠道-----------------------------------------------------------9
1.建立中小企業(yè)信用擔保體系--------------------------------------------9
2.建立、完善中小企業(yè)專項資金制度------------------------------------10
3.拓寬融資渠道,創(chuàng)新融資方式------------------------------------------10
四、啟示:國外中小企業(yè)的大發(fā)展--------------------------------------------11
參考文獻---------------------------------------------------------------------------13

摘  要

隨著全球化的發(fā)展,市場競爭越來越激烈,企業(yè)必須打造自己的核心競爭力,并創(chuàng)造更高的附加價值,才能在市場上獲得一席之地。競爭力不足,意味著企業(yè)的生命力不足,必將導致企業(yè)被國際化的潮流所淹沒。國際化是經濟發(fā)展的必然趨勢,無論是大型企業(yè),還是中小型企業(yè),都必須與世界經濟接軌,走國際化經營的路子,才能求得生存與發(fā)展,才能在國際市場上贏得一席之地。中國經濟正處在入世后的過渡階段,中小企業(yè)在地方上的壟斷經營優(yōu)勢已基本喪失,新的競爭優(yōu)勢尚未形成。面對新形勢,中國中小企業(yè)如何提高其在國際市場上的競爭力已成為非常突出的問題。本文結合目前我國中小企業(yè)在國際市場中的基本現(xiàn)狀,剖析我國中小企業(yè)存在的問題及產生的原因,結合實際和案例對如何提高我國中小企業(yè)在國際市場上的競爭力作出了建設性的意見,并通過歐洲,日本等海外中小企業(yè)成功的案例啟示中國中小企業(yè),真正意義上促進中國中小企業(yè)朝著做大做強的方向發(fā)展,提高其在國際市場上的競爭力和影響力。同時也啟示我國政府在中小企業(yè)問題上的重視程度,使其在未來一段時期內圍繞中小企業(yè)重點展開工作,最終實現(xiàn)中國中小企業(yè)競爭能力的全面提升。

 

關鍵詞 中小企業(yè);創(chuàng)新;競爭力

 

Abstract

With the development of globalization and increasingly fierce market competition, enterprises must create its own core competitiveness, and create more value can be obtained in the market place. Competitive enough, implies that enterprises lack vitality, it will certainly lead to the internationalization of enterprises have been drowned by the tide. International economic development is an inevitable trend, whether large enterprises, or SMEs, must integrate with the world economy, international operations follow the path to seek survival and development, In order to win the international market place. China's economy is now in the WTO transition period, the SME in the local monopoly advantage has basically lost, new competitive advantages have not yet formed. Faced with the new situation, China's SMEs to enhance its international market competitiveness has become a very prominent issue. Based on the current SME in the international market as the basic status quo, My analysis of the problems of SMEs and the causes, In light of actual cases and on how to improve SMEs in the international market competitiveness of constructive views, and through Europe, Japan and other overseas SMEs cases of successful Chinese Enlightenment SMEs real meaning for Chinese SMEs towards bigger and stronger direction. improve its international competition in the market and influence. Inspiration also SMEs in China on the issue seriously, so in the next period of time around the focus on SMEs to start work the ultimate realization of China SME competitiveness of the overall improvements.
 
Keywords  SME;  innovation;  competitiveness