摘要

 B2C電子商務(wù)使人們的生活習(xí)慣發(fā)生了巨大的變化并且促進(jìn)了電子商務(wù)的快速發(fā)展，然而滯后的物流配送已成為B2C電子商務(wù)快速發(fā)展的瓶頸之一，嚴(yán)重阻礙了電子商務(wù)的發(fā)展。本文主要研究了我國(guó)B2C電子商務(wù)的物流配送問(wèn)題，以及解決B2C電子商務(wù)物流配送問(wèn)題的對(duì)策。
本文首先介紹了B2C電子商務(wù)與物流和物流配送的基本理論，并在此基礎(chǔ)上闡述了B2C電子商務(wù)購(gòu)物的業(yè)務(wù)流程和我國(guó)B2C物流配送的主要模式以及對(duì)B2C電子商務(wù)物流配送的固有特點(diǎn)進(jìn)行了介紹；其次對(duì)從物流配送特點(diǎn)的角度對(duì)B2C電子商務(wù)的物流配送問(wèn)題及其原因進(jìn)行了詳細(xì)的分析；最后針對(duì)目前的B2C物流配送問(wèn)題提出了建議。

關(guān)鍵詞：B2C電子商務(wù)；配送；對(duì)策

ABSTRACT

 The B2C electronic commerce makes the life habits of people produced tremendous change and promote the rapid development of electronic commerce, however lag distribution has become B2C therapid development of electronic commerce is one of bottleneck, has seriously hindered the development of electronic commerce. This paper mainly studies the B2C electronic commerce in our country logistics bottleneck, to resolve the B2C e-commerce distribution bottleneck countermeasure.
This paper first describes the B2C electronic commerce and logistics and logistics and distribution of the basic theory, and on this basis, elaborated the B2C electronic commerce network shopping business processes and B2C electronic commerce logistics distribution characteristics; secondly to B2C of China logistics and distribution of main models are introduced, and the advantages and disadvantages of the simple elaborate; again on our B2C e-commerce logistics bottleneck and the reasons are analyzed; finally, in view of the current B2C logistics bottleneck is suggested.

Key words: the B2C electronic commerce; distribution; countermeasure

目錄

一  緒論 1
（一） 研究背景與意義 1
（二）國(guó)內(nèi)外研究現(xiàn)狀 2
1國(guó)外研究現(xiàn)狀 2
2國(guó)內(nèi)研究現(xiàn)狀 3
（三）研究的主要內(nèi)容 4
二 B2C電子商務(wù)物流配送的基本理論 4
（一）基本理論 4
1 B2C電子商務(wù) 4
2物流和物流配送 4
（二）B2C電子商務(wù)物流的主要流程 5
（三）B2C電子商務(wù)物流配送的主要模式 5
1自營(yíng)物流模式 5
2第三方物流模式 6
3物流聯(lián)盟模式 6
（四）B2C電子商務(wù)物流配送的主要特點(diǎn) 6
（五）電子商務(wù)與物流配送的關(guān)系 7
三  B2C電子商務(wù)物流配送的問(wèn)題及原因 8
（一）物流配送成本高 8
（二）物流配送質(zhì)量差 9
（三）物流配送周期長(zhǎng) 10
（四）貨到付款設(shè)備普及度低 11
（五）缺乏熟悉電子商務(wù)的物流和配送人才 11
四  B2C電子商務(wù)物流配送發(fā)展對(duì)策 12
（一）建立物流代理制實(shí)現(xiàn)物流配送體系的社會(huì)化和專(zhuān)業(yè)化 12
（二）提升配送服務(wù)水平，促進(jìn)顧客的更大滿意 13
（三）完善適應(yīng)電子商務(wù)需要的物流配送基礎(chǔ)設(shè)施 13
（四）注重電子商務(wù)物流配送人才地培養(yǎng)和引進(jìn) 14
結(jié)束語(yǔ) 14
參考文獻(xiàn) 16
致謝 17