淺析我國經濟型酒店發(fā)展中的競爭策略
摘要

近幾年來我國國內大眾旅游市場成長迅速，經濟型酒店以其特有的目標市場和服務特點為廣大消費者所接受，已經成為酒店業(yè)發(fā)展的新機會。隨著中國社會經濟的發(fā)展，與國際社會經濟水平差距的縮短，經濟型酒店將起到重要的作用，與已發(fā)展成熟、規(guī)范化的高檔酒店相比而言有更多的商業(yè)機會。但是同時也說明中國的經濟型酒店存在著難得的機遇與挑戰(zhàn)。
本文所探討的經濟型酒店的核心競爭力是相對于國內中低檔酒店 “部分三星”“二星”“一星”而言的。它是指介于軟硬件標準達到或接近三星到一星的所有酒店、“青年旅館”、“汽車旅館”、“招待所”及“家庭旅館”等,這些經濟型酒店并不是“低檔次”“低價格”“差衛(wèi)生”的同義語，而是指能滿足不斷增加的“國內旅游者”、“中小工商企業(yè)商務旅行者”等人群下榻的、干凈舒適價廉的酒店。通過與同行業(yè)的中低檔酒店（三星以下）對比，分析現(xiàn)階段我國經濟型酒店發(fā)展現(xiàn)狀及存在問題，提出在質量、服務、性價比等方面的差距，從而提出我國經濟型酒店在新階段下采取有效的發(fā)展策略，在發(fā)展中取得有利的市場競爭地位。

關鍵詞：經濟型酒店；現(xiàn)狀；發(fā)展策略

Analysis of the economic hotels in the development of competitive strategy
Abstract

  In the last few years our country domestic populace tourist market growth is rapid, the economy hotel accepts take its unique target market and the service characteristic as the general consumers, already became the hotel industry development the new opportunity. Along with China social economy's development, with the international society economic level disparity's reduction, the economy hotel will play the vital role, compares has developed, the standardized upscale hotel to have more commercial opportunities maturely, simultaneously explained that the Chinese economy hotel has the rare opportunity and the challenge.
This article discusses the economy hotel's core competitiveness is opposite in the home the low-grade hotel “part Tri-Star” “two stars” “a star” says. It is refers to is situated between the software and hardware standard to achieve or to approach Tri-Star to a star all hotel “the youth hotel” “the motel” “the boarding house” and “the resort” and so on, these economy hotel is not “the low scale” “the low price” “the difference health” synonym, but refers to can satisfy increases “the domestic tourist” “the small Business commerce traveler” and so on crowds to stay unceasingly, clean comfortable moderately-priced hotel. Through (above Tri-Star) contrasts with the same profession's upscale hotel, the analysis present stage our country economy hotel development present situation and the existence question, propose in aspect and so on quality, service, performance-to-price ratio disparities, thus proposed that our country economy hotel adopts the effective development strategy under the new stage, obtains the advantageous market competition status in the development.

Key words: Economy hotel; Present situation; Development strategy

目錄
1 前言 1
2 我國經濟型酒店的發(fā)展現(xiàn)狀 2
2．1 行業(yè)成長迅速，出現(xiàn)了一些影響頗廣的民族品牌 2
2．2 以一級城市為布局核心，拓展二、三級城市 2
2．3 大部分經濟型酒店都面臨著巨大資金鏈壓力及風險 3
2．4 面臨外資經濟型酒店的激烈競爭 3
3 我國經濟型酒店的競爭優(yōu)勢與發(fā)展障礙 4
3．1 我國經濟型酒店在發(fā)展中的優(yōu)勢分析 4
3．1．1 價格優(yōu)勢 4
3．1．2 服務優(yōu)勢 5
3．1．3 組織優(yōu)勢 5
3．1．4 經營優(yōu)勢 6
3．2 我國經濟型酒店在發(fā)展中的劣勢探討 6
3．2．1 服務檔次不過關，且客源單一 6
3．2．2 沒有明確的目標市場，與商務型酒店重復定位 6
3．2．3 品牌影響力不夠 7
4 提高經濟型酒店的核心競爭力的策略 9
4．1 政府需加強行業(yè)引導、建立行業(yè)協(xié)會 9
4．2 優(yōu)先采用低成本競爭戰(zhàn)略取得成本優(yōu)勢 9
4．2．1 合理控制產品成本，降低人力成本，整合社會資源 10
4．2．2 “以顧客為本”的經營方針 10
4．2．3 利用規(guī)模效應，集團化經營降低成本 10
4．3 產權明晰提升品牌，實施連鎖品牌化經營 11
4．4 經濟型酒店要適應潮流發(fā)展，正確進行產品定位和市場定位 12
4．5 實行專業(yè)化管理 12
結束語 14
參考文獻 15
致    謝 16