摘 要
隨著我國經(jīng)濟(jì)的不斷發(fā)展，尤其是在我國加入世界貿(mào)易組織之后，越來越多的中國企業(yè)試圖開拓海外市場。然而在這一過程中，中國企業(yè)在跨文化管理方面表現(xiàn)出來的弱勢日漸明顯，急需跨文化管理方面的成功經(jīng)驗(yàn)。德國作為世界資本輸出大國，在跨文化管理上的經(jīng)驗(yàn)相當(dāng)豐富。本文首先通過對(duì)跨文化、跨文化管理等核心概念進(jìn)行簡述以形成對(duì)其的初步認(rèn)識(shí)，其次，進(jìn)一步分析跨文化沖突以及跨文化管理與企業(yè)效益的關(guān)系，旨在論述跨文化管理的必要性，再次，在分析幾個(gè)具體案例的基礎(chǔ)上，歸納出了跨文化管理的一般策略與具體措施，而且還引用了著名的“鉆石結(jié)構(gòu)”模型，最后，針對(duì)我國中小企業(yè)在跨文化管理上存在的劣勢，結(jié)合以上總結(jié)的經(jīng)驗(yàn)，提出了一些建議，意于希望我國企業(yè)有更好的跨國經(jīng)營前景。

【關(guān)鍵詞】跨文化管理 中德合資企業(yè) 策略



Abstract
Coupled with economic development in our country, a growing number of Chinese enterprises try to expand their overseas markets, especially after China entering into the World Trade Organization. However, the weakness that the Chinese enterprises reveal in cross-culture management becomes increasingly clear in the initial stage of transnational operation. Therefore, they are in urgent demand of successful experiences about it. As one of the largest capital export countries, Germany has plenty of experiences on cross-culture management and thus I take the Sino-German joint venture corporation as an example in the thesis. The main content of the thesis are as follows: First of all, the key concepts such as cross-culture, cross-culture management have been introduced briefly in order to gain preliminary knowledge about it. Secondly, with the intention of discussing the necessity of cross-culture management, the cross-culture conflicts have been classified; what’s more, the relationship between the cross-culture management and the enterprises’ productiveness has also been analyzed. Thirdly, on the basis of the detail analysis of several Sino-German joint venture corporations’ cases, I conclude the general strategies and specific measures on cross-culture management and cite the famous model diamond structure. Finally, considering the disadvantages on cross-culture management that the medium-sized and small-sized enterprises have, I sum up the experiences of Sino-German joint venture Corporation and bring forward some suggestions to expect a more brilliant prospect of our country’s enterprises.

【Key Words】 Cross-culture management; Sino-German joint venture Corporation; Strategies