【摘要】
網(wǎng)絡(luò)營(yíng)銷是增長(zhǎng)最快的國(guó)家之一,在電子商務(wù)領(lǐng)域有潛力成為一個(gè)平臺(tái)為中小企業(yè)與大企業(yè)的公司競(jìng)爭(zhēng),即使他們沒(méi)有基礎(chǔ)設(shè)施和資源。但正如我們所說(shuō)的,小公司有機(jī)會(huì)能與大牌球員,有幾個(gè)問(wèn)題和因素使一個(gè)小生意,而忽視營(yíng)銷。一個(gè)小型商業(yè)公司能生存在電子市場(chǎng),只有當(dāng)他們使用他們的資源,合理分配妥善地仔細(xì)監(jiān)控資源。這就是方法采用找到方法所使用的小型商業(yè)企業(yè)。后現(xiàn)代主義案例研究的方法,我們可以收集定性數(shù)據(jù)以找出中小企業(yè)如何利用網(wǎng)絡(luò)營(yíng)銷以吸引更多的顧客能與大牌球員。這些數(shù)據(jù)是來(lái)自個(gè)人詮釋在實(shí)時(shí)的情況,而且還能得到一種概念,這也就是他們所理解的方式的概念以及如何有效地實(shí)施網(wǎng)絡(luò)營(yíng)銷公司來(lái)獲得幫助客戶。
通過(guò)這個(gè)病例的研究中我們將分析這些解釋數(shù)據(jù)找出方法用于小型企業(yè)在網(wǎng)絡(luò)營(yíng)銷,是什么因素影響其采取協(xié)助。本研究將顯示一個(gè)小生意的清晰畫面上他們是如何利用企業(yè)網(wǎng)絡(luò)營(yíng)銷績(jī)效的提高他們的業(yè)務(wù)。

Abstract:
E-marketing is one of the fastest growing fields in e-business which has the potential to become a platform for small business firm to compete with big business even though they don’t have the infrastructure and resource. But as we say that small business firms has a chance to compete with big players there are several issues and factors which lead a small business to adopt and ignore e-marketing (Carson et al., 1995). A small business firm can survive in e-market only if they use their resource carefully and allocate them properly and monitor the resource (McCole and Ramsey 2004).
This is the method which is adopted to find the methodologies used by the small business enterprises. The interpretive case study is the method with which we can collect qualitative data in order to find how a small business enterprise uses e-marketing to attract more customers and compete with big players (Gilmore, A., D. Gallagher, et al. 2007). These data is interpreted from individuals who are in the real time situations and get an idea about the way which they have understood the concept of e-marketing and how effectively implemented helped the firms to gain customers.