[Abstract]
In recent years, the trend of Economic globalization, China-US cooperation in economic, political, and cultural exchanges in various fields grow closer. The Sino-US cross-cultural communication process, communication since the two sides ignored the cultural connotation of the language itself can cause various aspects of pragmatic failures. This paper attempts the analysis of Sino-US Cross-cultural communication in Pragmatic Failure on the basis of the phenomenon to explore the cause of Sino-US Cross-cultural Pragmatic Failure in Intercultural Communication and put forward the reasons for cross-cultural Pragmatic Failure to avoid some of the recommendations.

[Keywords:] cross-cultural communication Cultural Differences Pragmatic Failure


[摘要] 近年來(lái), 在經(jīng)濟(jì)全球化發(fā)展的趨勢(shì)下, 中美在經(jīng)濟(jì)、政治、文化交流等各個(gè)領(lǐng)域合作的越發(fā)的頻繁。中美跨文化交際過(guò)程中, 交際雙方若忽略對(duì)方的文化內(nèi)涵是語(yǔ)言會(huì)引發(fā)語(yǔ)用失誤。本文試圖分析中美跨文化交際中語(yǔ)用失誤現(xiàn)象的基礎(chǔ)上, 探討了中美跨文化語(yǔ)用語(yǔ)誤的原因在, 并提出了避免跨文化語(yǔ)用失誤一些的建議。
[關(guān)鍵詞:]跨文化交際, 文化差異, 語(yǔ)用失誤

首先,概述
近年來(lái), 在經(jīng)濟(jì)全球化發(fā)展的趨勢(shì)下, 中美在經(jīng)濟(jì)、政治、文化交流等各個(gè)領(lǐng)域合作的越發(fā)的頻繁。跨文化交際的進(jìn)步,在兩國(guó)的發(fā)展中發(fā)揮了很大的推動(dòng)作用。這兩個(gè)國(guó)家,有著不同的歷史發(fā)展道路,不同的環(huán)境和不同的文化背景, 人們?cè)谡Z(yǔ)言、文化取向、價(jià)值觀念、社會(huì)觀念、思維方式的差異會(huì)導(dǎo)致跨文化交際等領(lǐng)域中有許多的差異, 誤解的現(xiàn)象,即跨文化交際中語(yǔ)用失誤的現(xiàn)象,會(huì)成為跨文化交際在美國(guó)有巨大的障礙。