中小企業(yè)出口策略研究

頁數(shù) 14 字數(shù) 10812

摘 要
隨著全球經(jīng)濟一體化的發(fā)展，中小企業(yè)在國際貿(mào)易和世界市場中的重要性將伴隨商品、貨幣、技術、勞務以及管理技巧的國際流動性的擴大而與日俱增。就出口而言，遍布國內(nèi)城鄉(xiāng)的各種所有制中小企業(yè)，尤其是廣大鄉(xiāng)鎮(zhèn)企業(yè)積極拓展產(chǎn)品的直接出口，同時也通過為大企業(yè)提供中間產(chǎn)品實現(xiàn)間接出口。中小企業(yè)出口的產(chǎn)品不僅包括勞動密集型的紡織品、服裝、皮革、玩具等傳統(tǒng)商品，同時延伸到一部分高技術產(chǎn)品的出口。
而如今我國加入WTO以后，不僅為中小企業(yè)提供了更廣闊的市場空間，中小企業(yè)在競爭日益激烈的國際市場上，面臨著人才不足、資金匱乏、營銷渠道不暢、研發(fā)能力弱等問題，其實力和規(guī)模劣勢將暴露無遺。因此，進一步提升中小企業(yè)的國際市場競爭力刻不容緩。
提升中小企業(yè)的國際競爭力應主要做好幾方面：一是創(chuàng)造更適合中小企業(yè)發(fā)展的宏觀環(huán)境（包括貿(mào)易政策扶持、融資問題研究、信息資源支持等）；二是中小企業(yè)自身要注意從根本上提升企業(yè)素質(zhì)與競爭能力（包括人才培養(yǎng)、營銷渠道構(gòu)建、出口市場研究等）。本文將從以上宏觀、微觀兩方面對于我國中小企業(yè)出口環(huán)境的現(xiàn)狀和問題進行探討，尋找卓有成效的對策，從而促進中小企業(yè)產(chǎn)品出口的良性發(fā)展。

關鍵詞：中小企業(yè),出口策略,國際競爭力

ABSTRACT
Along with the development of economy globalization, the significance of Small and medium size enterprises (SMEs) in international trade and world market has increasing steadily, go with the international fluidity of commodities, currency, technology, workers and managing skills. Various proprietorship SMEs spread all over the nation energetically advanced the products direct export and offered middle products to big enterprises for indirect export, especially a great deal of township and village enterprises. Compared with the state sector, the non-state sector is primarily composed of SMEs engaged in labor intensive lower-value-added activities. The domestic private sector has insufficient access to financial resources to make the large-scale investments required to become established in capital-intensive industries. These export manufactures not only involving the traditional labor-intensive products such as textile, costume, leather, toies, but also extended to export of some high technology productions.
Since China entered WTO, SMEs gained more capacious developing spaces. But their weakness in face of fall short of persons with ability, capital pinch, infirmness in research and development ability would be emerged among the increasingly furious world market competition. Therefore, to upgrade our SMEs’s international competition has on time to delay.
It should be to do these on following aspects: one way is to creating more suitable macro-environments for SMEs development (including trade policies supporting, financing issues researching, auspice on information resources); the other way is SMEs improve self-diathesis and competition ability radically (including the training of talents, construction of marketing channels, export market researching etc.).
This thesis is an attempt to estimate the role of SMEs in China’s foreign trade and to explore the way to promote the export of SMEs form the macro-environment section and the micro-environment section.
Keywords: Small and medium size enterprises (SMEs)，Strategy of exports，
International competition
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