作為伴隨工業(yè)化、城鎮(zhèn)化而逐步發(fā)展壯大起來(lái)的農(nóng)民工，目前已成為我國(guó)最為龐大的新型勞動(dòng)力大軍。由于農(nóng)民工處于城市社會(huì)低層，不僅政治、經(jīng)濟(jì)和文化地位較低，而且缺少應(yīng)有的傳播權(quán)、知情權(quán)以及傳媒接近權(quán)。因此如何保障農(nóng)民工媒介消費(fèi)水平，讓他們共享社會(huì)傳播資源，體現(xiàn)社會(huì)公平與正義，從而促進(jìn)社會(huì)的穩(wěn)定與和諧發(fā)展，是目前我們面臨的一個(gè)非常重要的現(xiàn)實(shí)問(wèn)題。

　　　本文采取問(wèn)卷調(diào)查與深度訪談相結(jié)合的辦法，于2012年11月——2013年11月從長(zhǎng)沙市的芙蓉區(qū)、開(kāi)福區(qū)、岳麓區(qū)、天心區(qū)、雨花區(qū)等五區(qū)中隨機(jī)選取100名農(nóng)民工進(jìn)行媒介消費(fèi)狀況調(diào)查。調(diào)查內(nèi)容主要包括媒介消費(fèi)頻率、媒介消費(fèi)渠道、媒介消費(fèi)內(nèi)容與偏好、媒介消費(fèi)動(dòng)機(jī)、媒介消費(fèi)時(shí)長(zhǎng)與時(shí)段、媒介消費(fèi)場(chǎng)所、與媒體之間的互動(dòng)、對(duì)媒介的評(píng)價(jià)等。通過(guò)調(diào)查和分析，不僅掌握了農(nóng)民工媒介消費(fèi)的現(xiàn)狀，也發(fā)現(xiàn)了農(nóng)民工媒介消費(fèi)存在的主要問(wèn)題，表現(xiàn)為媒介消費(fèi)的偶然性較大、媒介接觸的頻率不高、媒介消費(fèi)結(jié)構(gòu)嚴(yán)重不合理、媒介產(chǎn)品供需之間的嚴(yán)重失衡、農(nóng)民工對(duì)媒介的信任危機(jī)等。在此基礎(chǔ)上，探析了農(nóng)民工媒介消費(fèi)存在問(wèn)題的主要原因，并就農(nóng)民工媒介消費(fèi)存在的問(wèn)題提出了相應(yīng)的解決措施。其中農(nóng)民工媒介消費(fèi)存在問(wèn)題的主要原因?yàn)檎浇槁毮苋笔?、媒介?duì)“農(nóng)”傳播缺失以及農(nóng)民工自身文化素質(zhì)與經(jīng)濟(jì)條件制約；而解決農(nóng)民工媒介消費(fèi)問(wèn)題的措施主要有加強(qiáng)政府政策扶持，完善農(nóng)民工社會(huì)保障體系以及農(nóng)民工基本培訓(xùn)體系，規(guī)范媒介宣傳體系；強(qiáng)化農(nóng)民工的媒介素養(yǎng)教育；加大經(jīng)濟(jì)扶持力度，創(chuàng)辦文化活動(dòng)中心、圖書(shū)館、免費(fèi)影院等農(nóng)民工媒介消費(fèi)的公共場(chǎng)所，廣泛滿足農(nóng)民工多層次信息需求，提高媒介工作者的媒介素養(yǎng)，合理配置媒介資源。

關(guān)鍵詞：農(nóng)民工；媒介消費(fèi)；政府媒介職能；媒介素養(yǎng)

Abstract

　　The migrant rural worker in urban areas,of which the number increased in line with the industrialization and urbanization ,has currently become the new type of labor force with the largest scale in our country.It is because of their low social、 economic and cultural status,the migrant rural worker in urban area is lack the right of both communication and accession to nessesory information. Hence,we are now facing a harsh and realistic problem of how to secure the consumption level of them in order to enable them to share the public press resources and embody social equity and justice,promote social stability and harmonious development .

　　This article adapted the research means that combines questionare survey and extensive interview.Our investigation picked 100 migrant rural workers from five regions of Changsha,Furong region,Kaifu region,Yuelu region,Tianxin region and Yuhua region,the investigation includes the survey to the frequency of their media consumptionm, what media they choose,how long and what time they have media consumption,how to interact with the media ,and what about their eva luation to the media,We have known what are their major media consumption problems and their situation which they are facing now from our suvery and analyse.It includes their contingency of media consumption,low frequency of accession to media,the media consumption structure is not equitable,the supply and demanding of media products is inbalance,the migrant rural workers in urban areas have trust crisis with the media organization and so on.Based on this situation,We got the major reasons of the migrant rural workers in urban areas’s media consumption problems and raised some appropriate countermeasures.The major problem of the migrant rural worker in urban areas is the unperfect function of the government and the media organization; and restriced by education and economic background of the migrant rural worker in urban areas themselves,and the resolution includes,enhance the government’s policy making,improve the social guarantee system and the the migrant rural workers in urban areas’s cultivate system, standardize the media literacy ,reinforce the economic support by government,establish the culture centre ,public library ,free cenima and public media consumption places for the migrant rural workers in urban areas,satisfy their need for kinds of information,enhance the media worker’s professor literacy,and have the dispose of media resource rationally.

Key words: The Migrant Rural Worker in Changsha Urban Area; Media Consumption; Questionare Survey; the Function of Government；the Media’s Dissemination to the Migrant Rural Worker ; Media Literacy

目  錄

學(xué)位論文原創(chuàng)性聲明和學(xué)位論文版權(quán)使用授權(quán)書(shū) I

摘  要 II

Abstract III

目  錄 V

第1章  緒 論 1

1.1 選題背景與研究意義 1

1.2相關(guān)文獻(xiàn)綜述 2

1.2.1 媒介消費(fèi)的內(nèi)涵 2

1.2.2 國(guó)外媒介消費(fèi)研究現(xiàn)狀 4

1.2.3 國(guó)內(nèi)媒介消費(fèi)現(xiàn)狀的研究 4

1.3 研究方法與研究?jī)?nèi)容 10

1.3.1 研究方法 10

1.3.2 內(nèi)容框架 10

第2章 長(zhǎng)沙市農(nóng)民工的媒介消費(fèi)狀況 11

2.1 調(diào)查樣本的選擇與數(shù)據(jù)處理 11

2.2長(zhǎng)沙市農(nóng)民工的媒介消費(fèi)現(xiàn)狀 11

2.2.1農(nóng)民工媒介消費(fèi)頻率 12

2.2.2 農(nóng)民工的媒介消費(fèi)渠道 13

2.2.3農(nóng)民工媒介消費(fèi)內(nèi)容與偏好 16

2.2.4 農(nóng)民工媒介消費(fèi)動(dòng)機(jī) 18

2.2.5 農(nóng)民工媒介消費(fèi)時(shí)長(zhǎng)與時(shí)段 18

2.2.6 農(nóng)民工的媒介消費(fèi)場(chǎng)所 19

2.2.7 農(nóng)民工媒介互動(dòng) 20

2.2.8 農(nóng)民工對(duì)媒介的評(píng)價(jià) 20

第3章 長(zhǎng)沙市農(nóng)民工的媒介消費(fèi)存在的問(wèn)題及成因 22

3.1農(nóng)民工媒介消費(fèi)中的問(wèn)題 22

3.1.1 農(nóng)民工媒介消費(fèi)時(shí)長(zhǎng)和時(shí)段不確定 22

3.1.2 農(nóng)民工媒介接觸頻率低 23

3.1.3 農(nóng)民工媒介消費(fèi)結(jié)構(gòu)不合理 23

3.1.4 農(nóng)民工與媒介之間存在信任危機(jī) 23

3.1.5 農(nóng)民工媒介消費(fèi)需求未能得到充分滿足 25

3.2 農(nóng)民工媒介消費(fèi)存在問(wèn)題的成因 25

3.2.1 政府媒介職能缺失 25

3.2.2農(nóng)民工媒介話語(yǔ)權(quán)缺失 26

3.2.3 農(nóng)民工自身?xiàng)l件的制約 29

第4章  解決農(nóng)民工媒介消費(fèi)存在問(wèn)題的對(duì)策 36

4.1 解決農(nóng)民工媒介消費(fèi)存在問(wèn)題的意義 36

4.1.1 有利于農(nóng)民工媒介素養(yǎng)的培育 36

4.1.2 有利于農(nóng)民工政治地位的提高 37

4.1.3 有利于農(nóng)民工經(jīng)濟(jì)地位的提高 38

4.1.4 有利于和諧社會(huì)目標(biāo)的實(shí)現(xiàn) 39

4.1.5 有利于大眾媒介系統(tǒng)的完善 39

4.2 解決農(nóng)民工媒介消費(fèi)存在問(wèn)題的對(duì)策 40

4.2.1 政府扶持 40

4.2.2 媒介職能的完善 43

4.2.3 農(nóng)民工媒介素養(yǎng)教育體系的建立 46

結(jié)  論 49

參考文獻(xiàn) 51

致  謝 54

附錄A 攻讀碩士學(xué)位期間所發(fā)表的學(xué)術(shù)論文目錄 55

附錄B 長(zhǎng)沙市外來(lái)務(wù)工人員媒介消費(fèi)調(diào)查問(wèn)卷 56

附錄C 長(zhǎng)沙市外來(lái)務(wù)工人員媒介消費(fèi)深度訪談提綱 61