浙江省紡織業(yè)出口競(jìng)爭(zhēng)現(xiàn)狀及對(duì)策分析


摘 要：自古以來(lái)中國(guó)就有絲綢之路，中國(guó)的絲綢早已被世人所熟知。紡織業(yè)在中國(guó)，有著悠久和輝煌的歷史。在面對(duì)經(jīng)濟(jì)全球化和國(guó)際貿(mào)易自由化的發(fā)展環(huán)境下，中國(guó)的紡織業(yè)如何提升國(guó)際競(jìng)爭(zhēng)力已經(jīng)成為迫切需求。而浙江是國(guó)內(nèi)主要的紡織品生產(chǎn)基地，是我國(guó)紡織品的主要出口省份之一，在快速發(fā)展的同時(shí)，浙江省紡織業(yè)的發(fā)展也面臨嚴(yán)峻挑戰(zhàn)。本文首先介紹浙江紡織業(yè)出口的現(xiàn)狀，指出紡織業(yè)在浙江出口貿(mào)易中的重要地位。之后采用貿(mào)易競(jìng)爭(zhēng)力指數(shù)，顯示性比較優(yōu)勢(shì)指數(shù)和國(guó)際市場(chǎng)占有率對(duì)浙江紡織業(yè)出口競(jìng)爭(zhēng)力進(jìn)行評(píng)價(jià)和分析，指出了浙江紡織業(yè)出口存在的問(wèn)題及面臨的挑戰(zhàn)。最終在以上分析的基礎(chǔ)上，從國(guó)家、行業(yè)協(xié)會(huì)以及企業(yè)三個(gè)方面，分別提出了發(fā)展浙江省紡織業(yè)的相關(guān)對(duì)策和建議。
關(guān)鍵詞：紡織業(yè)；現(xiàn)狀；問(wèn)題；對(duì)策






Analysis of the current situation and Countermeasures of Zhejiang Province Textile Export Competition

，Major in International Economics and Business,
Institute Of Modern Service

Abstract：Since ancient times, China had the Silk Road, China's silk has been known to the world for a long time. The textile industry in China has a long and glorious history. Facing the environment for the development of economic globalization and the liberalization of international trade, how to enhance the international competitiveness of China’s textile industry has become an urgent requirement. Zhejiang is the main production base of textile, and one of the main export provinces of our country textile, in the rapid development at the same time, the development of the textile industry in Zhejiang is facing severe challenges. This paper described the status of Zhejiang textile exports and noted the important role in Zhejiang textile export trade. Using the trade competitiveness index, then revealed comparative advantage index and international market share eva luate and analyze Zhejiang textile export competitiveness, pointing out the challenges and problems of Zhejiang textile export. In the final analysis, on the basis of the above, from the state, industry associations and enterprises, namely, put forward the relevant countermeasures and suggestions of development of the textile industry in Zhejiang Province.
Key words: textile industry; situation; problem; countermeasures

目 錄
一、引 言 1
二、浙江省紡織業(yè)出口現(xiàn)狀分析 1
（一）出口額 1
（二）出口結(jié)構(gòu) 2
（三）出口主體 2
（四）出口市場(chǎng) 3
三、浙江省紡織業(yè)出口競(jìng)爭(zhēng)力指標(biāo)分析 3
（一）出口競(jìng)爭(zhēng)力的概念 4
（二）出口競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)選取 4
1．競(jìng)爭(zhēng)優(yōu)勢(shì)指數(shù)即貿(mào)易競(jìng)爭(zhēng)力指數(shù)TC 4
2．顯示性比較優(yōu)勢(shì)指數(shù)RCA 5
3．市場(chǎng)占有率MS 6
四、浙江省紡織業(yè)出口問(wèn)題分析 7
（一）出口門(mén)檻不斷提高 7
（二）成本價(jià)格上漲 7
1．原材料價(jià)格上漲 7
2．其他附加成本增加 7
（三）技術(shù)水平低 8
（四）產(chǎn)業(yè)結(jié)構(gòu)不合理，出口市場(chǎng)單一 8
（五）自主品牌建設(shè)滯后 9
五、提升浙江省紡織業(yè)出口競(jìng)爭(zhēng)力的對(duì)策分析 9
（一）國(guó)家方面 9
1．優(yōu)化全國(guó)紡織業(yè)產(chǎn)業(yè)布局 9
2．加強(qiáng)對(duì)紡織品綠色環(huán)保標(biāo)準(zhǔn)的監(jiān)控 9
3．給予技術(shù)資金支持 10
（二）行業(yè)協(xié)會(huì)方面 10
1．加強(qiáng)互動(dòng)與溝通，提供相關(guān)信息與咨詢(xún) 10
2．發(fā)展相關(guān)產(chǎn)業(yè)，進(jìn)而提高競(jìng)爭(zhēng)力 10
3．加強(qiáng)自律，合理競(jìng)爭(zhēng) 10
（三）企業(yè)方面 11
1．加快技術(shù)創(chuàng)新，提高企業(yè)核心競(jìng)爭(zhēng)力 11
2．打造自己的品牌 11
3．積極實(shí)施“走出去”戰(zhàn)略，開(kāi)拓新興市場(chǎng) 12
六、總結(jié) 12
致 謝 13
參考文獻(xiàn) 14