企業(yè)文化構(gòu)建研究——以金三峽印務(wù)有限公司為例
The Research Of Corporate Cultural Construction
——To Take Golden Three Gorges Printing Industry CO.,LTD As an Example

摘要：企業(yè)文化，這一名詞已為越來越多的人所熟知。它作為一種管理理論，在二十世紀(jì)七八十年代被納入人們的研究視野后，就掀起了一陣接著一陣的熱潮。企業(yè)文化是企業(yè)的核心競爭力這一說法也成為許多學(xué)者的共識(shí)。企業(yè)文化構(gòu)建的研究更是層出不窮。21世紀(jì)的中小企業(yè)最缺什么？相信企業(yè)文化建設(shè)是其中重要的一個(gè)。本文以湖北金三峽印務(wù)有限公司為例，對(duì)企業(yè)文化構(gòu)建進(jìn)行了研究。從企業(yè)文化的基本概念入手，分析湖北金三峽印務(wù)有限公司企業(yè)文化建設(shè)的現(xiàn)狀，再就問題提出對(duì)策，最后探索企業(yè)文化建設(shè)的共同特征，即企業(yè)文化建設(shè)的一般措施，層層展開，細(xì)細(xì)分析。

Abstract: More and more people are already familiar with corporate culture. It is a kind of management theory. After the Seventies and the Eighties of twenty century, as a kind of administrative theory, it was brought into people’s vision of research, bringing a burst of immediately after zealousness. It is becoming many academicians’ cognition that corporate culture is the central competitive force of enterprise. The studies about the construction of corporate culture are arising one after another. What is absence for the 21st century’s Small and Medium-sized Enterprises? It is believed that the construction of corporate culture is one of the important elements. This text takes Golden Three Gorges Printing Industry CO., LTD as an example to study the construction of corporate culture. At the beginning, this text introduces the basic conception of corporate culture. Then it analyses the present condition of Hubei Golden Three Gorges Printing Industry CO., LTD. Thirdly it brings forward the methods for the problem. At the last, it searches after common characters，that’s common methods of corporate cultural
Contruction.

關(guān)鍵詞：中小企業(yè)、企業(yè)文化、企業(yè)文化建設(shè)、對(duì)策

Keywords: Small and Medium-sized Enterprises、corporate culture、corporate cultural construction、countermeasure

目 錄
摘要 4
關(guān)鍵詞 4
前言 5
1．企業(yè)文化的綜述 6
1.1企業(yè)文化的概念 6
1.2企業(yè)文化的興起和發(fā)展 7
1.3企業(yè)文化的結(jié)構(gòu) 9
1.4企業(yè)文化的特征 10
1.5企業(yè)文化的功能 11
2.企業(yè)文化建設(shè)的意義、目標(biāo)及原則 13
2.1企業(yè)文化建設(shè)的意義 13
2.2企業(yè)文化建設(shè)的目標(biāo) 14
2.3企業(yè)文化建設(shè)的原則 14
3.湖北金三峽企業(yè)文化建設(shè)的過程 16
3.1發(fā)展歷程 16
3.2企業(yè)文化建設(shè)的過程 17
4．湖北金三峽企業(yè)文化建設(shè)的現(xiàn)狀 18
4.1湖北金三峽企業(yè)文化建設(shè)的優(yōu)點(diǎn) 18
4.2湖北金三峽企業(yè)文化建設(shè)的不足 20
5.針對(duì)湖北金三峽企業(yè)文化建設(shè)現(xiàn)狀提出的對(duì)策 22
5.1組建專職的企業(yè)文化部門 22
5.2開設(shè)早會(huì) 23
5.3推出企業(yè)口號(hào)、企業(yè)之歌 23
5.4建立企業(yè)內(nèi)部的典型案例庫 24
5.5全面構(gòu)建學(xué)習(xí)型企業(yè)文化 24
5.6構(gòu)建完整的企業(yè)文化培訓(xùn)體系 24
5.7特定時(shí)期選用特定的企業(yè)文化概念 25
5.8企業(yè)文化建設(shè)應(yīng)與優(yōu)秀文化相結(jié)合 25
結(jié)束語 25
致謝 28
參考文獻(xiàn) 30