鎮(zhèn)江沃爾瑪“農(nóng)超對(duì)接”模式評(píng)價(jià)

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摘 要 “農(nóng)超對(duì)接”是農(nóng)產(chǎn)品的生產(chǎn)者與超市之間建立的一種新型合作模式。它實(shí)現(xiàn)了農(nóng)產(chǎn)品的產(chǎn)銷一體化，不僅降低了物流成本，同時(shí)也保障了農(nóng)產(chǎn)品的食品安全。雖然“農(nóng)超對(duì)接”在我國(guó)處于初步探索階段，其中存在著許多問(wèn)題，但卻是未來(lái)農(nóng)業(yè)營(yíng)銷模式的必然趨勢(shì)。對(duì)此，有必要探索適合自己特點(diǎn)的農(nóng)超對(duì)接模式，以推動(dòng)農(nóng)村經(jīng)濟(jì)的發(fā)展。
本文在基于對(duì)國(guó)內(nèi)外文獻(xiàn)研究的基礎(chǔ)上，以鎮(zhèn)江沃爾瑪連鎖超市“農(nóng)超對(duì)接”模式的具體案例進(jìn)行探討分析。首先，對(duì)“農(nóng)超對(duì)接”的概念、相關(guān)理論及國(guó)內(nèi)外研究現(xiàn)狀進(jìn)行了評(píng)述。 其次，以“農(nóng)超對(duì)接”相關(guān)理論及實(shí)際調(diào)研為切入點(diǎn)，分析介紹了關(guān)于鎮(zhèn)江沃爾瑪?shù)摹稗r(nóng)超對(duì)接”模式及經(jīng)營(yíng)現(xiàn)狀。 再次，通過(guò)對(duì)鎮(zhèn)江沃爾瑪“農(nóng)超對(duì)接”模式的運(yùn)作情況的調(diào)查及研究，對(duì)其中存在的問(wèn)題提出一些優(yōu)化改善措施。最后，從對(duì)鎮(zhèn)江沃爾瑪“農(nóng)超對(duì)接”模式的研究中，對(duì)其他相關(guān)領(lǐng)域帶來(lái)一些啟發(fā)性建議和應(yīng)用。
通過(guò)本研究，希望能夠以此對(duì)具體個(gè)別案例的分析，豐富我國(guó)“農(nóng)超對(duì)接”模式內(nèi)容，為進(jìn)一步有效擴(kuò)大農(nóng)超對(duì)接規(guī)模提供指導(dǎo)性的建議和意義,并為我國(guó)農(nóng)產(chǎn)品物流領(lǐng)域的發(fā)展提供具體可參考和借鑒的研究成果。
關(guān)鍵詞： 沃爾瑪“農(nóng)超對(duì)接”； 對(duì)接模式； 供應(yīng)鏈管理； 效果評(píng)價(jià)


Zhenjiang WAL-MART "Agricultural products and supermarket docking" model eva luation
Abstract "Agriculture super docking" is a new mode of cooperation between producers and agricultural products. It realizes the integration of production and marketing of agricultural products, to reduce logistics cost at the same time, but also to protect the food safety of agricultural products. "Agriculture super docking" in China is at its initial stage, there are many problems, but it is the future trend of the agricultural marketing mode. Therefore, it is necessary to explore the suitable agricultural super docking mode, in order to promote the development of rural economy.
Based on the study of literature home and abroad, to the concrete case of Zhenjiang WAL-MART supermarket "agriculture super docking" model analysis. First of all, the "agriculture super docking" concept, the relevant theory and research at home and abroad are reviewed. Secondly, in order to "agriculture super docking" relevant theoretical and practical research as the breakthrough point, introduced on the Zhenjiang WAL-MART "agriculture super docking" model and management status. Thirdly, through the investigation and study of Zhenjiang WAL-MART "agriculture super docking" mode of operation situation, the existing problems and puts forward some improving measures. Finally, through from the Zhenjiang WAL-MART "agriculture super docking" model study, some instructive suggestions and application brings to us.
Through this study, to analysis of the specific case, enrich our "agriculture super docking" model, in order to further enlarge the scale of agricultural super docking to provide advice and guidance, and for the development of China's agricultural products logistics fields provide the reference and research.
Keywords: WAL-MART "agriculture super docking"; Docking mode; Supply chain management; Effect eva luation

目錄
第一章 緒論 1
1.1 研究背景 1
1.1.1我國(guó)農(nóng)產(chǎn)品供應(yīng)鏈?zhǔn)袌?chǎng)背景 1
1.1.2鎮(zhèn)江沃爾瑪谷陽(yáng)分店“農(nóng)超對(duì)接”模式背景 2
1.2 研究目的和意義 2
1.2.1研究目的 2
1.2.2研究意義 3
1.3 國(guó)內(nèi)外相關(guān)研究概況及綜述 4
1.3.1 國(guó)外研究概況 4
1.3.2國(guó)內(nèi)研究概況 5
1.3.3相關(guān)研究綜述 6
1.4 研究?jī)?nèi)容與研究思路 6
1.4.1研究?jī)?nèi)容與結(jié)構(gòu)安排 6
1.4.2研究思路和框架 7
第二章 “農(nóng)超對(duì)接”及相關(guān)理論概述 9
2.1“農(nóng)超對(duì)接”模式概念及內(nèi)涵特點(diǎn) 9
2.1.1“農(nóng)超對(duì)接”模式概念 9
2.1.2 “農(nóng)超對(duì)接”模式的內(nèi)涵特點(diǎn) 9
2.2 “農(nóng)超對(duì)接”模式相關(guān)理論 10
2.2.1 農(nóng)產(chǎn)品供應(yīng)鏈管理 10
2.2.2 農(nóng)產(chǎn)品采購(gòu)管理 11
2.2.3績(jī)效評(píng)價(jià)理論 12
第三章 鎮(zhèn)江沃爾瑪“農(nóng)超對(duì)接”模式 14
3.1鎮(zhèn)江沃爾瑪連鎖超市簡(jiǎn)介 14
3.2鎮(zhèn)江沃爾瑪連鎖超市“農(nóng)超對(duì)接”現(xiàn)狀分析 15
3.2.1鎮(zhèn)江沃爾瑪連鎖超市“農(nóng)超對(duì)接”現(xiàn)狀 15
3.2.2鎮(zhèn)江沃爾瑪“農(nóng)超對(duì)接”模式概述 15
第四章 鎮(zhèn)江沃爾瑪“農(nóng)超對(duì)接”模式分析 17
4.1鎮(zhèn)江沃爾瑪“農(nóng)超對(duì)接”模式下有機(jī)蔬菜的對(duì)接模式 17
4.1.1“超市+合作社+農(nóng)戶”模式特點(diǎn) 17
4.1.2“超市+合作社+農(nóng)戶”模式優(yōu)點(diǎn) 19
4.1.3“超市+合作社+農(nóng)戶”模式中存在的問(wèn)題 20
4.2鎮(zhèn)江沃爾瑪“農(nóng)超對(duì)接”模式下陽(yáng)澄湖大閘蟹對(duì)接模式 20
4.2.1 “超市+龍頭企業(yè)+農(nóng)戶”模式特點(diǎn) 20
4.2.2 “超市+龍頭企業(yè)+農(nóng)戶”模式優(yōu)點(diǎn) 21
4.2.3“超市+龍頭企業(yè)+農(nóng)戶”模式中需要注意的問(wèn)題 23
4.3對(duì)鎮(zhèn)江沃爾瑪“農(nóng)超對(duì)接”模式的優(yōu)化措施 23
第五章 結(jié)論與展望 25
1.研究結(jié)論 25
2.局限性與展望 25
致 謝 26
參考文獻(xiàn) 27