摘要：該研究項(xiàng)目旨在探討電子商務(wù)是否適用于馬來西亞馬來洲的中小型企業(yè)。主要參與研究的人群是馬來西亞馬來人的德瓦恩和吉蘭丹州的登記入住人員，一共有302個受訪者被選擇參加我們的研究。根據(jù)世界商界的一般假設(shè)，一致認(rèn)為，電子商務(wù)的應(yīng)用與全球經(jīng)濟(jì)的生存和挑戰(zhàn)高度相關(guān)。同時，獲取知識和認(rèn)識環(huán)境，應(yīng)對和處理變化，加快業(yè)務(wù)決策的過程能夠進(jìn)一步提高中小型企業(yè)的競爭力。通過應(yīng)用建立的模型，我們的調(diào)查集中在5個可識別的變量，以表現(xiàn)采用電子商務(wù)對推動中小企業(yè)的實(shí)用性。我們的分析表明，所有選擇的變量對加強(qiáng)電子商務(wù)的應(yīng)用，從而保持其在該行業(yè)的的競爭優(yōu)勢有顯著意義。
關(guān)鍵詞：電子商務(wù)應(yīng)用 物流 營銷 采購 安全 中小企業(yè)
Abstract
The research project was conducted to investigate the understanding of E-commerce Application among the SMEs in one of the state in Malaysia. Focusing on the population of registered members of Dewan Perniagaan Melayu Malaysia Kelantan a total of 302 respondents were selected to participate in our study. Moving in line with the general assumption of world business community it is agreed that e-commerce application is highly relevant for the survival and meeting the challenges of borderless economy. At the same time the process of acquiring knowledge and understanding the environment coping with changes and speeding up the business decision able to further enhance the competitive advantage of the SMEs. Using the established model our investigation focused on 5 identifiable variables to demonstrate its usefulness towards motivating SMEs to adopt e-commerce. Our analysis indicated that all the selected variables were significant towards enhancing the application of e-commerce and thus maintaining competitive advantage in the industry.
Keywords: E-Commerce application logistic marketing procurement security SMEs.