摘 要
大連xx公司是一家私營外貿(mào)公司，已有幾十年的產(chǎn)品營銷經(jīng)驗(yàn)，但是仍然存在著很多漏洞，現(xiàn)有的制度、程序已經(jīng)不能滿足外貿(mào)公司應(yīng)對(duì)競(jìng)爭(zhēng)激烈的國際市場(chǎng)。因此,對(duì)大連xx公司對(duì)外貿(mào)易中存在的問題進(jìn)行深入研究，具有很重要的理論意義和現(xiàn)實(shí)意義。
論文主要是結(jié)合我國當(dāng)前紡織品存在的問題，通過對(duì)比分析法、定性和定量分析法分析了大連xx公司對(duì)外貿(mào)易中存在的主要問題，最后，針對(duì)這些問題提出以下結(jié)論：優(yōu)化產(chǎn)業(yè)結(jié)構(gòu)，突破資金瓶頸，引進(jìn)、培養(yǎng)人才，搶占海外市場(chǎng)，建立紡織企業(yè)聯(lián)合會(huì)，建立專業(yè)市場(chǎng)。這些對(duì)策將會(huì)對(duì)大連xx紡織品進(jìn)出口公司產(chǎn)生積極作用。

【關(guān) 鍵 詞】紡織業(yè) 對(duì)外貿(mào)易 市場(chǎng)競(jìng)爭(zhēng)


Abstract

China's textile industry is the traditional industries, but also the national economy's pillar industries. How to take effective measures to build international competitive edge, has become China's textile trade in the development of a major problem.
Dalian fengxitong company has decades of experience in marketing textiles. But there are still many loopholes in the existing system, procedures have been unable to meet foreign trade companies respond to the competitive international market! China's main thesis is the combination of the current textile issue, by contrast analysis, qualitative and quantitative analysis of the Dalian Foreign Trade and fengxitong companies in the main problems, finally, for these issues to make the following conclusions: optimize the industrial structure, breakthrough Capital bottleneck, the introduction and training qualified personnel, to seize overseas markets, the establishment of textile enterprises Federation, a professional market. These measures will be of Dalian FengxiTong Textile Import & Export Company have a positive effect.


Key words Textile industry foreign trade market competition

目錄
摘 要 I
Abstract II
第1章 緒論 1
1.1研究背景 1
1.2研究目的 2
1.3國內(nèi)外研究現(xiàn)狀 3
1.4xx公司的簡(jiǎn)介 6
第2章 大連紡織業(yè)現(xiàn)狀、特點(diǎn)及其競(jìng)爭(zhēng)力分析 7
2.1大連紡織業(yè)發(fā)展概況 7
2.2大連紡織業(yè)發(fā)展特點(diǎn) 8
2.3大連紡織業(yè)在全國的地位分析 11
第3章 大連xx公司存在的主要問題 13
3.1主營業(yè)務(wù)利潤(rùn)率不高，且呈逐年下降的趨勢(shì) 13
3.2紡織業(yè)技術(shù)創(chuàng)新、技術(shù)競(jìng)爭(zhēng)能力較低 13
3.3紡織業(yè)小企業(yè)比重高，規(guī)模效益不明顯 14
第4章．xx公司對(duì)外貿(mào)易中存在的問題的原因分析 15
4.1企業(yè)規(guī)模小 15
4.2企業(yè)融資困難 15
4.3專業(yè)人才缺乏 16
4.4市場(chǎng)競(jìng)爭(zhēng)激烈 18
4.5集成密度較低 19
4.5缺少行業(yè)組織 20
第5章 xx公司對(duì)外貿(mào)易中存在的問題的對(duì)策 22
5.1優(yōu)化產(chǎn)業(yè)結(jié)構(gòu) 22
5.2突破資金瓶頸 23
5.3引進(jìn)、培養(yǎng)人才 23
5.4搶占海外市場(chǎng) 23
5.5建立紡織企業(yè)聯(lián)合會(huì) 23
5.6建立專業(yè)市場(chǎng) 24
結(jié)束語 25
致謝 26
參考文獻(xiàn) 27
附錄1