論網(wǎng)絡(luò)市場營銷的特征與功能的可靠性

摘    要

網(wǎng)絡(luò)營銷服務(wù)是一個新興的領(lǐng)域，現(xiàn)已展現(xiàn)出勃勃生機，已形成一個巨大的、快速增長的市場，也成為網(wǎng)絡(luò)經(jīng)濟最堅實的基礎(chǔ)。根據(jù)時代營銷對中國網(wǎng)絡(luò)營銷服務(wù)市場進行的調(diào)查研究，目前最常見的網(wǎng)絡(luò)營銷服務(wù)內(nèi)容包括：域名注冊、虛擬主機、網(wǎng)站建設(shè)、搜索引擎登記以及網(wǎng)絡(luò)實名注冊、Google關(guān)鍵詞廣告業(yè)務(wù)代理、供求信息發(fā)布、通用網(wǎng)址等。在網(wǎng)站推廣服務(wù)方面，服務(wù)商的主要業(yè)務(wù)模式為：代理主要門戶網(wǎng)站的搜索引擎付費登錄、網(wǎng)絡(luò)實名代理注冊業(yè)務(wù)、百度搜索引擎競價排名服務(wù)等。此外也有相當數(shù)量的服務(wù)商經(jīng)營yahoo、Google等搜索引擎的國際推廣業(yè)務(wù)。

關(guān)鍵詞：網(wǎng)絡(luò)；市場；發(fā)展；特征；功能
 
Abstract
Network management services are a rising area. Now it has put up great vital force, and form a great, rapid increase market, it also became firmly base of network economy. Base on the result of ear management investigate Chinese network management services market, at present, the familiar content of network management services includes: Domain name login, Dummy host, Website construct, search engine login and Chinese domain name login, Google key word advertisement operation surrogate, supply and demand message promulgation, all-purpose internet address and so on. In the side of website extend service, the primary operation modes of service trader includes: the surrogate of the primary gate website’s search engine fee login, network the surrogate of Chinese address login, Baidu search engine place in a competition service and so on. Moreover, there are considerable numbers service trader deal in search engine’s international extend service of Yahoo, Google.

Key  words:  Network；market；develop；features；function
 
目  錄
引言 1
1  網(wǎng)絡(luò)市場的演變 1
1.1 網(wǎng)絡(luò)市場演變的階段 1
1.2 網(wǎng)絡(luò)市場的現(xiàn)狀 3
1.3 網(wǎng)絡(luò)市場的發(fā)展趨勢 4
2  網(wǎng)絡(luò)市場的特征和功能可靠性 7
2.1 網(wǎng)絡(luò)市場的基本特征 7
2.2 網(wǎng)絡(luò)市場的功能 8
3  提高網(wǎng)絡(luò)營銷的可靠性 10
結(jié)論 12
參考文獻 13
致    謝 14