Introduction
The recent global market has been very competitive; whereby every business unit is utilizing every available opportunity to win the consumers. Precisely the concepts of globalization liberalization of markets as well as advancements in technology have had a significant impact in the global market. In this case all industries have experienced significant changes in recent days; whereby the modes of operations and marketing have been improved. Specifically the retail grocery industry has been experiencing stiff competition among the key players in recent years. In regard to this case the different players in this industry have established efficient and effective strategies that ensure they are adequately positioned in the market. The issues of pricing promotion public relations quality advertisement and efficiency among other marketing communication strategies have been optimally utilized by the key players in the retail grocery industry. Tesco Plc is a key player in the retail grocery industry; whereby it’s the fourth largest in terms of revenues and second largest in terms of profits. The efficient marketing strategies adopted by Tesco Plc are attributed to its excellent performance in the industry. This paper will profoundly discuss and analyze the nature of competition in the retail grocery industry (Kahhn 1997).