新媒體對(duì)旅游業(yè)發(fā)展的影響
 
摘要：近年來(lái)新媒體的興起對(duì)傳統(tǒng)的大眾媒體造成了不小的打擊。電視、報(bào)紙、雜志、廣播這些傳統(tǒng)的傳播方式已經(jīng)不能滿足現(xiàn)在年輕人和高學(xué)歷的中年人的需要，傳統(tǒng)大眾媒體所擁有的受眾正日益減少。這樣的現(xiàn)狀使得長(zhǎng)期依賴于傳統(tǒng)大眾媒體進(jìn)行廣告等宣傳的旅游業(yè)不得不做出相應(yīng)的調(diào)整。新媒體的力量不容小覷，并且在不斷的壯大之中，如果我們能很好的利用新媒體的優(yōu)勢(shì)，讓它為旅游產(chǎn)品宣傳促銷(xiāo)做貢獻(xiàn)，擴(kuò)展旅游產(chǎn)品的知名度，拓寬旅游產(chǎn)品的銷(xiāo)路，加深旅游產(chǎn)品在消費(fèi)者心中的影響，從而達(dá)到發(fā)展旅游業(yè)的目的。那么這樣的結(jié)果將是大家都希望看到的。
Abstract: In the resent years, the growth of new media has a great effect to the traditional popular media, such as TV, newspaper, magazine and broadcast. The traditional popular media can no longer satisfy the youth and the high educated midlife people. This situation compelled the tourism, which relied on the traditional popular media for drumbeating, to make relevant regulation. The power of new media is enormous already and increscent still. In order to develop the tourism, if we can make better use of the power of new media and let new media offers to the drumbeating, such as, exploit the popularity of the tourism products, exploit the market of the tourism products, and grow on the client, it is no doubt that the result must be somewhat we all hoped.
關(guān)鍵字：旅游業(yè)； 營(yíng)銷(xiāo)； 新媒體； 攜程網(wǎng)
Key words: tourism; drumbeating; new media; ctrip