摘 要
隨著國內(nèi)高端乘用車市場的競爭加劇，迅速而高效地?cái)U(kuò)張經(jīng)銷商網(wǎng)絡(luò)成為各廠商的當(dāng)務(wù)之急，這就需要有一套有效的融資手段來支持這種擴(kuò)張。xx的經(jīng)銷商大多規(guī)模較小，其融資手段及模式有限，但不同的融資模式相對應(yīng)的融資風(fēng)險(xiǎn)存在著一定差別，究竟哪種融資方式的風(fēng)險(xiǎn)最小，值得xx經(jīng)銷商乃至整個(gè)汽車銷售行業(yè)借鑒及廣泛使用，從長遠(yuǎn)的角度看，是一個(gè)值得探討的問題。
本文首先對xx經(jīng)銷商現(xiàn)有的具體融資模式進(jìn)行調(diào)查分析，討論其中存在的風(fēng)險(xiǎn)。在此基礎(chǔ)上結(jié)合前人的優(yōu)秀研究成果，針對xx經(jīng)銷商的具體特點(diǎn)建立融資風(fēng)險(xiǎn)評價(jià)指標(biāo)體系，結(jié)合模糊綜合評判和層次分析法建立模型，從環(huán)境風(fēng)險(xiǎn)、市場風(fēng)險(xiǎn)、業(yè)務(wù)風(fēng)險(xiǎn)、管理風(fēng)險(xiǎn)等方面對各種融資模式及其風(fēng)險(xiǎn)進(jìn)行評價(jià)。最后以xx經(jīng)銷商現(xiàn)正采用的四種融資模式為研究對象進(jìn)行應(yīng)用研究，從而選擇出風(fēng)險(xiǎn)最小的最優(yōu)融資模式。本文提出了一套比較系統(tǒng)的經(jīng)銷商融資風(fēng)險(xiǎn)的評價(jià)指標(biāo)體系以及評價(jià)方法，具有一定的理論基礎(chǔ)和可操作性。這一套評價(jià)體系不僅可以為汽車銷售企業(yè)選擇融資模式提供參考依據(jù)，對于其降低融資風(fēng)險(xiǎn)，獲得競爭優(yōu)勢也有一定的參考作用。本文的研究成果可以為xx乃至汽車銷售行業(yè)的研究提供參考，也可以為其實(shí)際的銷售工作提供借鑒

【關(guān)鍵詞】融資模式 融資風(fēng)險(xiǎn) 評價(jià)指標(biāo)體系 三方協(xié)議

Abstract
As the China domestic market for luxury cars become more and more competitive，expanding dealer network rapidly and efficiently is already a priority of all players in this segment，which will require a set of effective financing modes to enable. The dealers of BMW Brilliance Automotives are normally small company and have limited access to different financing modes. As different financing tools correlates with different risks, it’s very important for BBA and the whole car retailing business to study and find out the best mode with minimum risk，so they can benefit in the future.Focusing on this topic， this thesis starts with a survey and analysis into the current financing modes of BBA and about their financing risks.
啊n eva luating indicator system for financing risk is established considering the special characteristics of BBA dealers. Using fuzzy comprehensive eva luation method and analytic hierarchy Process method, a model is established to analyze different financing modes of BBA and their financing risk, from different aspect like environment，market，business， and management. Finally，the thesis diverge into 4 financing modes that BBA is current employing, and sort out and best financing mode with minimum risk.This thesis raised a set of eva luating indicator system and eva luation, methods, with certain theoretical foundation and can be well applied in actual practice. Not only this eva luation system can serve as reference for car dealers to choose financing modes, it can also help them to reduce financing risk and obtain competitive edge. The result out of this thesis can be of reference for the study of BBA and the whole car retailing business ; it can also be useful for their daily retail practice.

Keywords financing mode financing risk eva luating indicator system
Analytic fuzzy comprehensive eva luation


目 錄
摘 要 I
Abstract II

第1章 緒論 1
1.1 研究背景 1
1.2 國內(nèi)外研究成果及現(xiàn)狀 2
1.2.1 國外研究成果及現(xiàn)狀 2
1.2.2 國內(nèi)研究成果及現(xiàn)狀 4
1.3 本文研究內(nèi)容與研究方法 5
1.3.1 研究內(nèi)容 5
1.3.2 研究方法 6
第2章 相關(guān)理論的綜述 7
2.1 融資的定義及模式 7
2.1.1 融資的定義 7
2.1.2 融資的模式 7
2.2融資的風(fēng)險(xiǎn)理論及風(fēng)險(xiǎn)分析 10
2.2.1 融資的相關(guān)風(fēng)險(xiǎn)理論 10
2.2.2 融資的風(fēng)險(xiǎn)辨識 12
2.2.3 融資的風(fēng)險(xiǎn)估計(jì)與評價(jià) 14
第3章 xx經(jīng)銷商融資模式 16
分類及其風(fēng)險(xiǎn)分析 16
3.1 xx經(jīng)銷商融資模式分類 16
3.2 xx經(jīng)銷商融資風(fēng)險(xiǎn)分析 18
第4章 融資模式風(fēng)險(xiǎn)評價(jià)及三方協(xié)議 20
4.1 xx經(jīng)銷商融資風(fēng)險(xiǎn)評價(jià)指標(biāo)體系 20
4.2 xx經(jīng)銷商融資風(fēng)險(xiǎn)評價(jià)指標(biāo)體系 20
4.3 三方協(xié)議模式下的融資風(fēng)險(xiǎn)控制原則及措施 21
4.3.1 三方協(xié)議模式下經(jīng)銷商融資風(fēng)險(xiǎn)控制原則 21
4.3.2 三方協(xié)議模式下經(jīng)銷商融資風(fēng)險(xiǎn)控制措施 21
結(jié)束語 24
致謝 25
參考文獻(xiàn) 26